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Podcast: YouGov’s Ted Marzilli On Polling & Research

The latest Echo Chamber explores how brands can avoid some of the recent polling pitfalls and what do-it-yourself polls mean for consumer insights — and much more.

Holmes Report 06 Sep 2017 // 7:52PM GMT

Podcast: YouGov’s Ted Marzilli On Polling & Research

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YouGov's CEO of data products Ted Marzilli joins the Echo Chamber podcast to talk about the current state of polling both for politics and for brand research. He also talks about the ways that brand research can unearth insights and where reliance on data can go wrong.