As corporate VP of corporate communications at Microsoft, Frank X. Shaw has one of the biggest PR jobs on the planet, overseeing all communications, media and public affairs for the tech giant, as well as its critical global agency relationships. The ex-Marine joined Microsoft in 2009, following the short-lived tenure of Simon Sproule. Shaw’s hire raised few eyebrows; he joined from Waggener Edstrom, where his 15-year association with Microsoft culminated in leading the client’s worldwide account team. Less than a week after trading barbs with Google about their competing search products, Shaw explains why offense is as important as defense and discusses the importance of rising above the fray.