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Podcast: How Content Spreads Online

NewsWhip's Paul Quigley explains how knowing the way content moves online can help the PR industry evolve its approach to predictive analytics and also fight misinformation.

Holmes Report 13 Aug 2019 // 6:44PM GMT

Subscribe via: iTunes | Feed

NewsWhip CEO Paul Quigley joins the Echo Chamber to talk about how content spreads online. In a conversation with Aarti Shah, Quigley explains how knowing the way content moves online can help the PR industry evolve its approach to predictive analytics and also fight misinformation. NewsWhip has also partnered with the Holmes Report on a multipart series exploring these topics that can be accessed here.