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Podcast: Huawei's Walter Jennings; Alex Brownsell On The End Of 'Purpose'

Huawei VP of global corporate communications joins the Echo Chamber to discuss his company's rise, before Alex Brownsell drops by and explores how marketers are using 'purpose' to win awards.

Holmes Report 29 Sep 2017 // 1:00AM GMT

Podcast: Huawei's Walter Jennings; Alex Brownsell On The End Of 'Purpose'

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Huawei VP of global corporate communications Walter Jennings joins the Echo Chamber to discuss what his company's rise means for the way China Inc is perceived in Western markets. Meanwhile, journalist Alex Brownsell also drops by to explore his popular feature, which asks whether brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns.

The Echo Chamber podcast is produced by Markettiers and sponsored by March Communications, producer of the Hacks & Flacks podcast.

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