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Podcast: Jackie Cooper & Gerry Hopkinson On Creativity In PR

Latest Echo Chamber episode explores why creativity is critical to the PR industry's progression, following the 2016 Global Creative Index.

Holmes Report 13 Sep 2016 // 7:04AM GMT

Podcast: Jackie Cooper & Gerry Hopkinson On Creativity In PR

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Two of the PR world's leading creative lights join the Echo Chamber after their agencies — Edelman and Unity — came top of the Holmes Report's recent Global Creative Index. In conjunction with Arun Sudhaman, the group discuss what sets the best public relations work apart, talk about the PR industry's efforts to become more creative, and explore differences between creativity in PR and advertising.

Show notes
Global Creative Index 2016
REI's #OptOutside
PR Grand Prix: This Is Work We Should Repudiate, Not Celebrate

The Echo Chamber podcast is produced by Markettiers4DC and sponsored by March Communications, producer of the Hacks & Flacks podcast.