Global Top 250 PR Agency Ranking 2017 | Holmes Report
Charting the future of public relations

Global Top 250 PR Agency Ranking 2017  Global Top 250 PR Agency Rankings

Rankings: Top 10 | Top 250 | Fast MoversHolding Groups / Networks
Analysis: Global PR Industry Growth Rebounds To 7% In 2016

Global PR agency ranking: Revenue numbers for many agencies include subsidiaries—including research, advertising, and specialist PR firms—many of which operate under separate brands but nevertheless report into the listed PR agency. Full methodology here. For firms that submitted numbers in pounds sterling, euros or other non-USD currencies, conversions were made using exchange rates as of 12/31/2016. In some cases, where last year’s submitted numbers were used for comparison purposes, growth numbers may be lower because of exchange rate fluctuations than they would have been in constant currency terms. Accordingly, we also include a constant currency growth metric. Aside from large PR networks above $100m in fee income, the Rankings are totally dependent on submitted fee income; many agencies, often well-known, choose not to submit their numbers.

For entries in this color, The Holmes Report has estimated revenue. In many cases, the parent companies of these firms have elected not to provide revenue numbers for individual firms in response to Sarbanes-Oxley financial regulations.

2017 2016 Agency HQ Fee Income
2016 ($)
Fee Income
2015 ($)
Staff Growth (USD) Growth (Constant Currency)
11Edelman 1USA874,968,000854,576,0005,8492.4%2.4%
22Weber Shandwick 2USA825,000,000775,000,000 6.5%6.5%
33FleishmanHillard 3USA570,000,000570,000,000 0.0%0.0%
44Ketchum 4USA562,000,000530,000,000 6.0%6.0%
56MSLGroup 5France485,000,000480,000,0003,1331.0%1.0%
65Burson-Marsteller 6USA480,000,000480,000,000 0.0%0.0%
77Hill+Knowlton Strategies 7USA395,000,000385,000,000 2.6%2.6%
88Ogilvy PR 8USA361,000,000347,000,000 4.0%4.0%
99BlueFocus 9China268,675,634244,814,558 9.7%17.2%
1010Golin 10USA245,000,000227,000,000 7.9%7.9%
1112BrunswickUK240,000,000220,000,000 9.1%9.1%
1213Cohn & Wolfe 11USA224,000,000200,000,000 12.0%12.0%
1311Havas PR 12France220,000,000213,000,000 3.3%3.3%
1414FTI ConsultingUSA191,184,000189,974,0005990.6%4.5%
1515MC Group 13Germany185,209,500162,317,35099614.1%18.5%
1622W2O Group 14USA122,715,00095,010,00042729.2%29.2%
1716Porter NovelliUSA122,000,000127,000,000 -3.9%-3.9%
1817APCO WorldwideUSA120,622,100119,858,3006720.6%0.6%
1919Sunny Side Up IncJapan116,500,000104,000,00015912.0%12.0%
2018Huntsworth Health 15UK111,684,000107,004,000 4.4%25.6%
2120FinsburyUSA108,000,000100,000,0002388.0%8.0%
2225Vector Inc.Japan106,000,00082,000,00051529.3%29.3%
2321WE CommunicationsUSA101,784,00098,782,0005833.0%3.0%
2424inVentiv Health 16USA90,000,00085,000,000 5.9%5.9%
2532Res Publica (National PR)Canada78,000,00060,000,00055830.0%30.0%
2628Finn Partners 17USA76,706,00071,481,0004857.3%7.3%
2734FSB ComunicacoesBrazil76,338,47852,511,00565945.4%17.2%
2827Ruder Finn, Inc.USA67,400,00074,000,000556-8.9%-8.9%
2923GraylingUK66,297,00093,536,000 -29.1%-14.7%
3031Text 100 18USA65,964,88762,647,8946105.3%5.3%
3129PMK*BNCUSA65,000,00069,800,000312-6.9%-6.9%
3243Zeno Group*USA59,080,69447,343,82140624.8%24.8%
3335MWWPRUSA58,000,00060,000,000200-3.3%-3.3%
3436Hopscotch 19 France57,960,00058,424,000533-0.8%3.0%
3530Lewis PR 20UK57,000,00068,585,000370-16.9%-16.9%
3637ICRUSA55,663,45056,208,727158-1.0%-1.0%
3739Allison+PartnersUSA55,000,00049,000,00033812.2%12.2%
3846Marina Maher CommunicationsUSA52,000,00043,000,00016520.9%20.9%
3938fischerAppeltGermany51,555,00046,212,73042711.6%15.8%
4033Bell Pottinger PrivateUK49,200,00060,872,400 -19.2%-2.7%
4161Newgate CommunicationsUK48,608,85729,827,40017163.0%63.0%
4248Hering SchuppenerGermany47,040,00036,624,00018928.4%33.3%
4344DKC Public RelationsUSA47,000,00046,950,0002400.1%0.1%
4445Dentsu Public Relations Inc.Japan44,600,00043,000,0002603.7%3.7%
4541KreabUK/Sweden42,466,20048,611,820400-12.6%-9.3%
4651PadillaUSA42,444,91343,265,495206-1.9%-1.9%
4740Instinctif PartnersUK42,208,68049,316,560386-14.4%3.0%
4842Freud CommunicationsUK41,143,50048,228,760238-14.7%2.6%
4947PRAP Japan, Inc.Japan41,000,00041,000,0002890.0%0.0%
50 Grupo InpressBrazil39,856,03128,752,90651638.6%11.8%
5152Four Communications Group 21UK39,822,19234,473,38733215.5%39.0%
5255GCI HealthUSA38,800,00032,000,000 21.3%21.3%
5353Teneo Blue RubiconUK37,000,00034,000,000 8.8%8.8%
5349DeVries GlobalUSA37,000,00037,000,0002050.0%0.0%
55 Kyodo Public RelationsJapan36,230,09132,268,38022312.3%12.3%
5650Portland CommunicationsUK35,670,00037,000,000210-3.6%16.0%
5754Llorente & Cuenca 22Spain35,484,75032,739,2404968.4%12.5%
5857Global Strategy GroupUSA34,000,00031,000,000959.7%9.7%
59 H&H Group 23Sweden33,770,00027,240,000 24.0%35.2%
6062Prain GlobalKorea32,853,24828,537,96922015.1%15.1%
6173Hotwire 24UK31,702,34023,397,22621635.5%35.5%
6258The Outcast AgencyUSA31,500,00030,000,000 5.0%5.0%
6370Prosek PartnersUSA31,488,00024,400,00012729.0%29.0%
6460Racepoint GlobalUSA29,036,37429,247,346168-0.7%-0.7%
6567M BoothUSA28,844,19125,546,47215012.9%12.9%
6665Coyne PRUSA27,300,00025,000,0001599.2%9.2%
6759Citigate Dewe RogersonUK27,183,00029,600,000 -8.2%10.5%
68765W Public RelationsUSA27,002,75421,927,96013823.1%23.1%
6969Oliver Schrott KommunikationGermany26,365,50024,514,1002137.6%11.6%
7094Carmichael Lynch Relate 25 USA25,500,00017,500,000 45.7%45.7%
7281Fahlgren MortineUSA24,440,09220,554,23619418.9%18.9%
7386Adfactors PR 26India24,300,00019,600,00057524.0%24.0%
7468G&S Business CommunicationsUSA24,228,41125,012,724135-3.1%-3.1%
7579Olson EngageUSA24,000,00021,000,00012814.3%14.3%
7666MHP CommunicationsUK23,789,55424,489,880147-2.9%16.9%
7782Hunter Public RelationsUSA23,500,00020,500,00012114.6%14.6%
7878French/West/VaughanUSA23,371,02121,166,20810310.4%10.4%
7966Iris WorldwideUK23,370,00028,120,000 -16.9%0.0%
8091Farner ConsultingSwitzerland23,215,50017,598,050 31.9%36.9%
8174TaylorUSA22,900,00022,100,0001103.6%3.6%
8277Strategic Public Relations GroupHong Kong22,300,00021,800,0003022.3%2.3%
83 SopexaFrance22,149,75025,338,140214-12.6%-9.3%
8490Jackson SpaldingUSA21,006,04618,172,80013115.6%15.6%
7164SEC Group 27Italy25,273,23127,260,900188-7.3%-7.3%
8580PeppercommUSA20,427,32120,644,468101-1.1%-1.1%
8675Geelmuyden.Kiese GroupNorway20,160,00018,480,000 9.1%0.0%
87107SpectrumUSA20,000,00014,840,0007234.8%34.8%
8895KivvitUSA19,882,63417,010,0006616.9%16.9%
8983Shift Communications Inc.USA19,621,18620,426,167126-3.9%-3.9%
9087Levick Strategic CommunicationsUSA19,000,00019,586,43173-3.0%-3.0%
91 ExposureUK18,750,03320,306,235168-7.7%11.1%
9292ATREVIASpain18,674,27818,065,2862533.4%7.3%
9389Serviceplan PR GroupGermany18,186,00018,224,800120-0.2%3.6%
94137CYTS-LINKAGEChina18,123,49410,075,00015079.9%79.9%
95109M&C Saatchi Sport & EntertainmentUK17,466,00014,800,00012318.0%42.0%
9693LaunchSquadUSA17,409,00016,221,0001197.3%7.3%
97 Havas FormulaUSA17,030,17714,356,2229518.6%18.6%
9884Barabino & PartnersItaly16,905,00016,568,0001022.0%5.9%
99106PR One Korea16,800,00014,946,92113512.4%12.4%
10098Mitchell Communications Group, LLCUSA16,657,09314,190,4917617.4%17.4%
10188The Red ConsultancyUK16,359,00018,988,103140-13.8%3.7%
102112Faktor 3Germany16,065,00013,625,00018017.9%22.4%
103101achtung!Germany15,666,00015,337,3901462.1%6.0%
104115PAN CommunicationsUSA15,605,83713,150,0008718.7%18.7%
105111Cooney/Waters GroupUSA15,160,00014,020,725468.1%8.1%
106 ImreUSA15,100,00014,600,000853.4%3.4%
107102TRACCSSaudi Arabia15,050,00015,200,000218-1.0%-1.0%
108104SparkUSA15,000,00014,007,456557.1%0.1%
10999ICF MostraBelgium14,592,90015,760,533141-7.4%-3.9%
11096Brands2LifeUK14,387,92517,110,280104-15.9%1.2%
111110Haberlein & MauererGermany14,385,00014,606,000166-1.5%2.2%
112108InterelUK14,175,00014,715,000120-3.7%0.0%
113 Environics CommunicationsCanada14,076,86812,055,0119216.8%13.6%
114132HighwireUSA14,032,12510,994,1757327.6%27.6%
115139ReviveHealthUSA14,015,00010,030,0006539.7%39.7%
116 Rud PedersenSweden13,965,00011,118,0006725.6%30.4%
11797LansonsUK13,887,55116,196,377115-14.3%3.2%
118113HanoverUK13,788,30013,648,6921001.0%21.6%
119124InkHouseUSA13,738,72212,110,1739813.4%13.4%
120116KaplowUSA13,700,00013,100,000694.6%4.6%
121119Sloane & CompanyUSA13,500,00013,000,000193.8%3.8%
122105MaitlandUK13,451,28014,206,52053-5.3%13.9%
123 Mazarine Asia PacificHong Kong13,200,00012,754,000613.5%3.5%
124114MakovskyUSA13,141,00013,450,00056-2.3%-2.3%
125127ExponentUSA12,600,00011,800,000546.8%6.8%
126133ROI CommunicationUSA12,500,00012,500,000800.0%0.0%
126120RF BinderUSA12,500,00012,700,00068-1.6%-1.6%
126 TogoRunUSA12,500,00014,300,00065-12.6%-12.6%
129123Bite CommunicationsUSA12,250,00012,250,000 0.0%0.0%
130138CrosbyUSA12,243,38510,055,1906821.8%21.8%
131 Current MarketingUSA12,012,00010,500,0005514.4%14.4%
132121Brodeur PartnersUSA12,000,00012,500,000 -4.0%-4.0%
133130Merritt Group, Inc.USA11,805,90011,119,100586.2%6.2%
134117PegasusUK11,767,41013,120,200108-10.3%7.9%
135126Max Borges AgencyUSA11,500,00011,842,54165-2.9%-2.9%
136135M&C Saatchi PRUK11,386,03510,583,4811187.6%29.4%
137141The Hoffman AgencyUSA11,340,00010,300,00014010.1%10.1%
138133A&B OneGermany11,235,00010,943,600752.7%6.6%
139129DaviesUSA11,083,79911,310,00032-2.0%-2.0%
140100Rasky PartnersUSA11,043,23714,126,43144-21.8%-21.8%
141144KwittkenUSA11,000,00010,000,0007010.0%10.0%
142131F&H Porter NovelliGermany10,710,00011,052,60065-3.1%0.6%
143125Action Global CommunicationsCyprus10,700,00012,500,000291-14.4%-14.4%
144143WellcomFrance10,500,0009,810,0001007.0%11.1%
145157Bateman GroupUSA10,482,1178,643,2815321.3%21.3%
146148Lift WorldPortugal10,354,7619,550,2681208.4%12.6%
147167North StrategicCanada10,212,0008,136,0007825.5%22.1%
148145Method CommunicationUSA10,141,8859,734,260594.2%4.2%
149122TVC GroupUK10,087,63812,560,12116-19.7%-3.4%
150155SenateSHJNew Zealand10,058,0009,352,000587.5%7.5%
151150Podesta GroupUSA10,030,2129,020,9091911.2%11.2%
152 DCIUSA10,023,5129,600,000574.4%4.4%
153152KPR & AssociatesKorea9,916,0738,700,00010014.0%14.0%
154 PRRUSA9,782,8499,081,986967.7%7.7%
155128Nelson Bostock GroupUK9,471,00011,642,29488-18.7%-2.1%
156149Bliss Integrated CommunicationsUSA9,284,0009,500,00048-2.3%-2.3%
157163rbb CommunicationsUSA9,241,4257,605,8895821.5%21.5%
158193PraytellUSA9,211,7105,900,0005656.1%56.1%
159147PowerscourtUK8,856,00010,212,00037-13.3%4.3%
160 furrerhugi.Switzerland8,800,9959,115,86438-3.5%0.2%
161177NeboUSA8,500,0008,600,00074-1.2%-1.2%
162153Apple Tree CommunicationsSpain8,400,0008,692,75072-3.4%0.3%
163136Veritas CommunicationsCanada8,362,0007,272,0006515.0%11.9%
164 HSE CakeUK8,241,0008,806,00065-6.4%12.6%
165234Gregory FCAUSA8,200,0007,500,000669.3%9.3%
166168LVT GroupNetherlands8,169,0007,722,650755.8%9.8%
167158First HouseNorway8,085,0009,047,00022-10.6%-7.2%
168164360PR+USA8,026,0007,500,000457.0%7.0%
169175Walker SandsUSA8,018,7986,917,4947915.9%15.9%
170182C+CUSA8,002,0576,488,8794523.3%23.3%
171159FoodMindsUSA8,000,0008,287,756 -3.5%-3.5%
172161ApproachBrazil7,878,0208,132,838146-3.1%-3.1%
173177McNeely Pigott & Fox Public RelationsUSA7,845,3546,806,5346215.3%15.3%
174103Frank PRUK7,782,8329,993,86455-22.1%-6.3%
175 JPA Health CommunicationsUSA7,703,6796,056,9523927.2%27.2%
176160Jeschenko MedienAgenturGermany7,612,5008,185,90044-7.0%-3.5%
177146AMI CommunicationsCzech Republic7,610,1759,643,422100-21.1%-18.1%
178162Dodge CommunicationUSA7,578,0427,750,00042-2.2%-2.2%
179188Marco de ComunicacionSpain7,535,1566,105,6799023.4%28.1%
180171Lambert, Edwards & AssociatesUSA7,481,0007,058,000396.0%6.0%
181 Greentarget Global Group LLCUSA7,447,0006,835,000339.0%9.0%
182154JeffreyGroupUSA7,213,8408,580,997122-15.9%-15.9%
183173Lou Hammond & AssociatesUSA7,210,8396,966,039403.5%3.5%
184191W 28UK7,170,9006,009,6339119.3%43.6%
185237Rumeur PubliqueFrance7,100,1005,952,4904819.3%23.8%
186 GOODIDEA MEDIAChina7,000,0005,000,0004540.0%40.0%
186174451 MarketingUSA7,000,0007,000,000 0.0%0.0%
186166Enzaim HealthKorea7,000,0007,265,75057-3.7%-3.7%
189151Octopus GroupUK6,888,0007,067,00066-2.5%17.3%
190169Thomas Marko & AssociesFrance6,825,0007,085,00036-3.7%0.0%
191184Fink & Fuchs Public RelationsGermany6,741,0006,431,000544.8%8.8%
192183komm.passionGermany6,615,0006,485,500 2.0%5.9%
193179Narva 29Sweden6,600,0006,480,000411.9%11.1%
194180LDWWgroupUSA6,599,0076,596,363160.0%0.0%
195176Cicero GroupUK6,531,0286,910,38954-5.5%13.7%
196 SaxumUSA6,460,8465,976,694348.1%8.1%
197156MischiefUK6,424,2907,143,96070-10.1%8.2%
198185Kirchhoff ConsultGermany6,422,0006,322,000581.6%1.6%
199203EMGThe Netherlands6,300,0005,450,0004715.6%20.0%
199181All ChannelsBulgaria6,300,0006,540,00091-3.7%0.0%
201 Public Integrated CommunicationsUSA6,260,1246,312,56345-0.8%7.4%
202189Djembe CommunicationsUAE6,200,0006,000,000473.3%3.3%
203207Another CompanyMexico6,100,0005,200,0009117.3%17.3%
204192Cerrell AssociatesUSA6,098,1775,950,000252.5%2.5%
205 Day One AgencyUSA6,038,3234,390,2593337.5%37.5%
206195Creative CrestIndia6,024,3915,859,050422.8%2.8%
207 KyneIreland5,900,7614,592,1652628.5%28.5%
208170Diplomat CommunicationsSweden5,800,0004,900,0003818.4%18.4%
209194Headland ConsultancyUK5,792,8685,539,347404.6%25.8%
210 KiterocketUSA5,788,0684,222,0824537.1%37.1%
211 TunheimUSA5,757,0175,120,1952912.4%12.4%
212 Moore Communications GroupUSA5,737,8786,542,41038-12.3%-12.3%
213214Hope&GloryUK5,710,7195,032,2095813.5%36.5%
214220Konnect Public Relations USA5,700,0004,750,0003620.0%20.0%
215 Eulogy!UK5,467,9215,749,34751-4.9%14.4%
216 Story PartnersUSA5,442,6084,800,0002013.4%23.0%
217221Singer AssociatesUSA5,364,5384,736,8161613.3%13.3%
218204Trigger OsloNorway5,250,0005,406,40045-2.9%0.8%
219201Berkeley PR InternationalUK5,231,1905,544,65455-5.7%13.5%
220196Seven HillsUK5,216,0115,854,91746-10.9%7.2%
221 EvercomSpain5,207,9223,967,7816231.3%36.3%
222187saltUK5,157,5886,101,69545-15.5%1.7%
223205Dukas Public RelationsUSA5,148,6015,300,00021-2.9%-2.9%
224172The Herd Agency 30 Australia5,148,0005,110,000480.7%2.1%
225208London Communications AgencyUK5,126,9305,228,90834-2.0%18.0%
226219Integral PR Services Pvt LimitedIndia5,100,0004,805,000786.1%6.1%
227 Red AgencyAustralia5,048,7063,635,8506538.9%40.8%
228225DT DigitalChina5,000,0004,500,000 11.1%11.1%
228212Magna CartaSouth Africa5,000,0005,000,000 0.0%0.0%
228210BOCA CommunicationsUSA5,000,0005,126,40535-2.5%-2.5%
231190HarvardUK4,981,5914,650,133447.1%28.9%
232199MCG Medical Consulting GroupGermany4,924,5005,548,10034-11.2%-7.9%
233202cirkleUK4,861,0185,506,56939-11.7%6.2%
234211CP/compartnerGermany4,840,5005,014,00058-3.5%0.2%
235245NJFUSA4,816,6003,840,0004825.4%25.4%
236 Remarkable GroupUK4,792,0805,308,76041-9.7%8.6%
237165[email protected] 31UK4,778,2204,339,4924410.1%32.5%
238198CooperKatz & Company, Inc.USA4,748,6335,581,44529-14.9%-14.9%
239197Talk PRUK4,714,2365,624,00050-16.2%0.9%
240229Meropa CommunicationsSouth Africa4,690,0003,480,0008034.8%15.5%
241238Hawkins International Public Relations USA4,566,2884,000,0003114.2%14.2%
242226L C Williams & AssociatesUSA4,506,0374,450,000 1.3%1.3%
243 Greenough Brand StorytellersUSA4,501,1664,036,9492511.5%11.5%
244233akkanto saBelgium4,494,0004,159,763278.0%12.2%
245200Havas Just:: 32UK4,428,0005,550,00030-20.2%-4.0%
246242Tact Intelligence-conseilCanada4,413,0933,765,7095017.2%14.0%
247213Bhava CommunicationsUSA4,400,0005,000,00027-12.0%-12.0%
248 Rose MarketingCyprus4,396,0724,087,653577.5%11.6%
249223Imagem CorporativaBrazil4,378,5974,609,29982-5.0%-5.0%
250232Akima MediaGermany4,356,4304,249,000342.5%2.5%

Amendments

24 April:
- Freuds 2016 fee income adjusted slightly upwards upon receipt of reported numbers.
- Red Bridge Communications removed from Ranking upon currency correction.
- Walker Sands revised after incorrect submission.

25 April
- Kivvit restated fee income

26 April
- Sunny Side Up fee income revised upwards

3 May
- SEC Group 2016 fee income adjusted slightly upwards upon receipt of reported numbers.

17 May
- H+K Strategies fee income revised upwards upon reported growth announcement