Christina Smedley | Influence 100
Charting the future of public relations

christina-smedley

Christina Smedley

Global Brand & Communications Officer
PayPal

After joining PayPal to lead global communications in 2012, Smedley has become that rarity in the corporate world — a public relations practitioner who also oversees brand and marketing. As such, she directs the central development team responsible for PayPal.com, paid media campaigns, creative executions, strategy, CRM, email, research and insights. Additionally she manages policy, earned and owned media execution and all internal communications to the company's 14,000 employees. It is a role that has become increasingly important as PayPal separates from eBay, and Smedley has built a strong team and agency structure to support her efforts.

Before joining PayPal in 2012, Smedley led Edelman’s global consumer practice. From 1999 to 2003, furthermore, she served as director of worldwide communications at Amazon.com.