Christopher Reindl | Influence 100
Charting the future of public relations

Christopher Reindl

Head of marketing
Red Bull 

In common with his fellow leaders at energy drink company Red Bull, Christopher Reindl keeps a very low profile, but that should not detract from the awesome reputation for the public relations savvy that the company has cultivated over the past decade. When PR people talk about the value of content creation, they often use Red Bull as an illustrative example; indeed Red Bull’s work in sports and entertainment has effectively rewritten the rulebook for brand and content partnerships.

As such, Reindl heads a marketing function that is considerably more PR-literate than most, and has helped Red Bull control more than two-thirds of the global energy drinks market. According to reports, furthermore, Red Bull spends a remarkable 35% of its revenues on marketing.