The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage and analysis of Burson-Marsteller's takeover by smaller WPP sibling Cohn & Wolfe.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The key global benchmark of PR agency rankings, industry size and trends, from 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The Holmes Report comprises an annual book of the best agencies, campaigns, influencers and stories of the year.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
In the six years that Shaw has been at the helm of communications at Microsoft, he’s seen tremendous change. Most recently the tech behemoth began a new era under CEO Satya Nadella. Amid considerable transformation, Shaw’s institutional PR insight remains unparalleled.
Before joining in 2009, Shaw led the Microsoft team at Waggener Edstrom for nearly two decades. This means Shaw has spent nearly his entire career learning every facet of Microsoft’s business: he handled all PR related to Windows, Windows Server, developer tools and evangelism, in 2001 he helped launch Windows XP in one of the most-covered product PR events of the year. In addition to his product work, he served as one of the leads on the Microsoft corporate team and worked closely with the Microsoft division responsible for customer and partner relationships.
In his current role, Shaw is responsible for defining and managing Microsoft's communications strategies worldwide, including planning and execution, product PR, consumer marketing, media relations, executive communications, employee communications and global agency management.
He was also one of the early PR pros to participate in the blogosphere as author of “Glass House” that provides some pontification on the state of communications and media. Shaw served in the US Marine Corps for five years as a public affairs officer.
What do you consider your career highlight?
I'm not done yet. ;)
What is the best advice you ever received?
Always carry your own pack.
What is your favorite PR campaign?
I really like the way Red Bull integrates PR/Social/Experiential.
What do you enjoy most about working in PR?
The ability to think broadly and creatively about the challenges and opportunities the company faces, and come up with ideas to address.
What was your biggest career break?
I moved from an agency doing business to business and crisis communications to one focused on high tech, even though I didn't have high tech experience per se -- I was a bit of a geek and loved it, and that gave me the change to really leap in.
Who was your mentor and why?
Col. Stuart Wagner, who taught me about leadership, persistence, and the value of making mistakes.
Who inspires you?
The crazy engineers who are making science fiction science fact faster than writers can write more fiction!
What are your favorite media, offline and online?
I'm too much of an omnivore to have a favorite. I get three print newspapers each day, plus 15 magazines regularly delivered to the house, and am voracious online -- techmeme and hacker news point me to new sources all the time. Addicted to Quack for all things related to the Oregon Ducks.
What is your favorite gadget?
My Lumia 1520.
In one sentence, sell a career in communications to a new graduate.
Learn new things, translate ideas into action, have high impact.
What is your favorite city for business travel?
New York City
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2018