Shannon Stubo | Influence 100
Charting the future of public relations

shannon-stubo

Shannon Stubo

CMO & SVP, Corporate Communications
LinkedIn

Shannon Stubo Brayton — a PR veteran in the tech sector — added marketing to her repertoire this year when LinkedIn’s VP of marketing Nick Besbeas  parted ways with the company. Brayton stepped into the role as interim CMO, adding to her existing comms duties. It’s been reported that Brayton and LinkedIn CEO Jeff Weiner are on the hunt for a permanent replacement.     

Brayton joined LinkedIn in 2010 as VP of corporate communications, responsible for driving the company’s worldwide communications activities, including media relations, financial communications, social media and consumer PR. Prior to joining LinkedIn, she was the senior director of corporate communications at OpenTable from 2008 to 2010. Before OpenTable, Shannon spent seven years at eBay, where she was most recently VP of corporate communications. During her tenure at eBay, she lived and worked in Zurich, Switzerland as the director of European communications. Shannon also worked at Yahoo from 1998 to 2001 and at Intuit from 1994 to 1998.

What do you consider your career highlight?
Hosting President Obama at LinkedIn for a Town Hall

What is the best advice you ever received?
Take intelligent risks whenever they present themselves.

What do you enjoy most about working in PR?
The instant gratification of pitching or killing a story.

What was your biggest career break?
Getting my first job at Intuit in 1994 around the time that Microsoft tried to buy the company.

What are your favorite media, offline and online?
Daily Mail, New York Times, New York Post and BuzzFeed

What is your favorite city for business travel?
London