Jennifer Kuperman | Influence 100
Charting the future of public relations

Jennifer Kuperman

Head of international corporate communications
Alibaba Group
@jennikuperman


Jennifer Kuperman took on Alibaba’s top international communications role earlier this year, two years after joining the Chinese ecommerce giant from Visa. It is, without question, one of the PR world’s most challenging mandates — helping Alibaba navigate its rise into one of the world’s biggest brands, amid a Western media environment that sometimes appears hostile. Kuperman was  previously SVP and head of corporate marketing and reputation at Visa, and also served as the chief of staff to Visa’s CEO. She began her career as a management consultant with Accenture.