Jon Banner | Influence 100
Charting the future of public relations
Jon-Banner

Jon Banner

EVP of Communications
Pepsico
@jon_banner1

Banner assumed communications leadership of Pepsico in May 2014, after joining the company in 2012 to oversee global strategy and planning. He now oversees the food and beverage giant’s communications across all business units and global sectors, reporting to PepsiCo chairman and CEO Indra Nooyi. Prior to joining Pepsico, Banner amassed more than two decades of journalism experience,  including senior-level executive and editorial positions at ABC News, where he led the rebranding of the news division, worked with the world’s leading anchors, controlled all editorial, creative and financial aspects of the network's flagship broadcast, and managed a global team that included several hundred employees around the world.

What is the most rewarding/challenging aspect about a career in communications/marketing?
The field of communications is incredibly exciting right now, with so many tools to creatively tell our stories and engage audiences. With the digital era, however, comes the increased need for speed, agility, relevancy and authenticity.

 

What skills/experience will the CCO of the future need that may not be required today?
It’s becoming increasingly important that the CCO partner with the CEO and other executive leaders not just on communications deliverables but on setting business strategy.  All business decisions today present both communications risks and opportunities.

 

What skill/experience is required of today's CCO that might not be as relevant in the future?
The press release is becoming obsolete; static one-way vehicles for communication are no longer suitable for today’s dynamic environment.