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What is the most rewarding/challenging aspect about a career in communications/marketing?
The field of communications is incredibly exciting right now, with so many tools to creatively tell our stories and engage audiences. With the digital era, however, comes the increased need for speed, agility, relevancy and authenticity.
What skills/experience will the CCO of the future need that may not be required today?
It’s becoming increasingly important that the CCO partner with the CEO and other executive leaders not just on communications deliverables but on setting business strategy. All business decisions today present both communications risks and opportunities.
What skill/experience is required of today's CCO that might not be as relevant in the future?
The press release is becoming obsolete; static one-way vehicles for communication are no longer suitable for today’s dynamic environment.
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