Keith Weed | Influence 100
Charting the future of public relations
Keith-Weed

Keith Weed

Chief Marketing & Communications Officer
Unilever
@kcfw

Keith Weed became the first person to unify marketing, communications and sustainability leadership at FMCG Unilever, taking on the top role in 2010. He is also the first Unilever CMO to sit on the company’s powerful executive committee, and has became an important proponent of the need for brands to embrace sustainability and social purpose, making him one of CEO Paul Polman’s key lieutenants. In the process, Weed has become an example of the transformation underway in the CMO role, overseeing traditional marketing and communications duties, along with Unilever’s ambitious sustainable business plan. 

Weed’s responsibilities are aligned to support Unilever’s vision: to grow the business while reducing its environmental footprint and increasing positive social impact. Accordingly, he  hasled the creation of the Unilever Sustainable Living Plan and has also pioneered new ways of integrating sustainability into the business. In addition, Weed has led a step change in marketing at Unilever, most notably with significant advances in digital marketing and technologies, and has championed the development of brands with purpose through Unilever’s Brands for Life strategy.

Weed’s communications responsibilities mean he oversees one of the world’s biggest PR budgets. Before taking on the CMO position, Weed was EVP for global home care & hygiene at Unilever, and has worked for Unilever in the UK, France and the US, along with a variety of global and regional management and marketing roles.