Sabia Schwarzer | Influence 100
Charting the future of public relations
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Sabia Schwarzer

Head of group communications
Allianz Group
@sabiaschwarzer

Sabia Schwarzer is viewed as one of the best of a new breed of German communicators, challenging a PR landscape that is often typified by an reluctance to take risks. She took on the top communications job at Allianz last year, after spending two decades with the insurance giant, in a variety of senior marketing and communications roles across the world. Schwarzer has big shoes to fill at Allianz, succeeding 23-year corporate comms head Emilio Galli Zugaro, but several industry observers believe that she has what it takes to usher in change across the company and even, more broadly, the communications industry.