Sarah Manley | Influence 100
Charting the future of public relations
Sarah-Manley

Sarah Manley

CMO
Burberry
@sarahmanley2

As CMO of Burberry, Sarah Manley oversees all aspects of public relations, marketing and advertising, working closely with creative director Christopher Bailey to embed digital across its offering, in a in a sector that is not always known for a modern communications approach.

Under Manley’s leadership, Burberry was a genuine digital pioneer and has  since built an impressive online following. From selling through its own social networks and marketing through video-sharing platform Periscope and photo-sharing app, Snapchat, Burberry is one of fashion’s most dynamic, responsive and consumer-facing brands. At its latest London Week fashion show, the brand announced a ‘see now, buy now’ strategy, enabling shoppers to buy clothes straight from the catwalk.

Since joining Burberry in 2001 as VP of global PR, Manley has risen steadily through the ranks. Previously, she held senior marketing and PR roles at Polo Ralph Lauren and Yves Saint Lauren.