Young-kee Kim | Influence 100
Charting the future of public relations
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Young-Kee Kim

EVP, Chief Relations Officer
LG Electronics

Kim is the highest-ranking public relations person at Korea’s LG Electronics, responsible for industry relations, governement relations and organizational culture. He has held the role since 2007, successfully implementing a cooperative industrial relations model through LG’s massive global network. It is an achievement that Kim’s background has prepared him for — his 30 years at LG have included considerable work in labour relations and human resources.

Notable career highlight?
Commemorating the 40th Anniversary of the Freedom Rides,  traveling through the south on a Greyhound bus with Congressman John Lewis, CNN and other original Freedom Riders

Most rewarding/challenging aspect about a career in communications/marketing?
The incredible diversity of issues and constant call for creativity, eloquence and authenticity

What skills/experience will the CCO of the future need that may not be required today?
Managing virtual teams with different skill sets across various generations, cultures and geographies

What skill/experience is required of today's CCO that might not be as relevant in the future?
Television advertising

Who or what inspires you to be your best? 
My parents

What is on your must-read/view/listen-to list? 
'When Breath Becomes Air,' written by Paul Kalanithi; 'The Big Lebowski,' written and directed by the Coen Brothers; 1958 Decca recording of "La Fanciulla Del West," composed by Puccini

Most interesting place you've traveled to?
Jebel Akhdar in the Hajar Mountains of Oman