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Few brands have become as synonymous with cutting-edge content as Red Bull, and much of that is down to Andreas Gall’s work as chief innovation officer at the company’s media arm, which oversees its pioneering work in sports, lifestyle and culture. In addition to overseeing media and technological evolution, Gall also leads innovation and change management since taking on his new role earlier this role. Prior to that, he served as chief technological officer, carving out a reputation for experimentation in such areas as virtual reality and biometric advertising. Gall joined Red Bull in 2007.
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