The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The key global benchmark of PR agency rankings, industry size and trends, from 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
Edward Walsh was appointed to lead the global integrated communications function for Philips International in August 2014, replacing longtime CCO Andre Manning as the company sought to update its positioning and focus on solutions rather than products.
His first priority was the establishment of a fully integrated global communications function following the separation of the company's historical lighting business and its refocus on the health technology market.
He had previously spent eight years with global public affairs firm APCO Worldwide, most recently serving as managing director of the firm’s European region and leading some of APCO’s largest multi-office client accounts. The move marked a return to the client side of the business for Walsh, who earlier in his career spent more than a decade in corporate communications with IBM, although over the course of his corporate and public affairs career he has accrued experience counseling on internal and external communications issues in the consumer goods, energy, information technology and healthcare sectors.
Can you share a moment in your career that you recognized PR's direct impact on business performance?
It would be easy to quote examples where PR directly contributed to driving sales, for instance, in the context of new product introductions. I could also mention examples where effective use of communications in the broader sense helped influence policy outcomes that had a direct positive business impact for organizations that I have worked for. However, I think that what my team and I have been doing over the last two years to shift perceptions of Philips from its legacy as an electronics and lighting giant to a recognized leader in health technology is by far the greatest example of how communications (rather than merely PR) can contribute to positive business outcomes.
What are the industry's biggest challenges and opportunities?
More than ever, with the loss of control over information resulting in large part from the advent of the digital age, we need to fully grasp what our organizations' most important reputations drivers are (as opposed to what they have historically been or what we assume they might be), stay on top of the constantly evolving ecosystem of influencers and understand the most effective mix of channels to reach / influence / mobilize them to help protect and enhance our organizations' reputation.
How do you handle the unexpected?
By avoiding knee-jerk reactions, keeping outwardly calm and collected [whilst furiously thinking through what immediate steps need to be taken and the optimal membership of the project team that will work to address the situation.
How do you relax?
Hosting dinner parties is usually a good way for me to switch off, as is taking my seven year old son cycling and listening to my sixteen year old daughter waxing lyrical about her very complicated social life!
Book/movie/TV show/podcast that teaches a valuable lesson about PR?
Communication being integral to all human interactions, PR lessons can be learned from all sorts of sources, news feeds chief amongst them.
If I wasn't working in marketing/communications, I would be...
a diplomat, which was my second calling, my first one was to become an artist. The good news is that creative and diplomatic skills are great assets to be successful in our profession.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2018