The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Exclusive coverage and insight into the stunning scandal and implosion at iconic UK PR firm Bell Pottinger.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2017.
The key global benchmark of PR agency rankings, industry size and trends, new for 2016 onwards.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The Holmes Report comprises an annual book of the best agencies, campaigns, influencers and stories of the year.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
Long-established as one of the most candid communicators in the business, Pierre Goad’s work amid challenging conditions has not gone unnoticed at HSBC. Earlier this year, the bank consolidated global communications leadership under Goad, who has spent more than 15 years with HSBC.
A couple of years ago, Goad extended his remit to include human resources, in a nod to the ways in which employee engagement is merging with communications.
Goad joined HSBC in 2001 in Hong Kong, moving to London in 2003. He held a series of global business communications and strategy roles until 2010, when he left for a one-year stint as head of communications at Zurich Insurance Group, before returning to HSBC in 2011. Holding dual Canadian and British nationality, Goad spent 11 of his early working years at Dow Jones, holding several editorial positions at The Wall Street Journal.
Can you share a moment in your career that you recognized PR's direct impact on business performance?
In the last six years at HSBC the impact of comms has been wide and deep, with indirect and direct impact on business performance.
What are the industry's biggest challenges and opportunities?
Mastering analytics and sticking to fact and not fiction in content generation. Comms does fact, marketing does fiction.
How do you handle the unexpected?
Calmly. There is something unexpected every day. Handling the unexpected is what I get paid to do.
How do you relax?
A glass of wine in the garden with a good book.
Book/movie/TV show/podcast that teaches a valuable lesson about PR?
The Thick of It.
If I wasn't working in marketing/communications, I would be...
running a small, money-losing vineyard.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2018