Beatriz Perez | Influence 100
Charting the future of public relations
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Beatriz Perez

SVP, Chief Public Affairs, Communications and Sustainability Officer
Coca-Cola
US

 

Beatriz Perez’s career with Coca-Cola spans more than two decades, and since May 2017 includes the iconic company’s communications responsibilities. The move happened as former president/COO James Quincey took over as CEO with a vision to turn Coca-Cola into “a total beverage company.” This also comes with a leaner operation and more a digitized business.

As part of the restructuring, Perez leads a newly-integrated team across public affairs and communications, sustainability and partnerships. In this role, she aligns a diverse portfolio of work against critical business objectives to support brands, communities, consumers and partners worldwide. She continues to oversee the company’s sports and entertainment assets including iconic partnerships with the Olympics, Special Olympics and FIFA, as well as continuing to lead strategic and operational efforts for the company’s retail, licensing and attractions assets.

Perez served as the company’s first chief sustainability officer from 2011, developing and leading progress against global sustainability commitments, with a focus on water stewardship and women’s economic empowerment. Before this, she was CMO for Coca-Cola North America, where she built brands by developing some of its most historic relationships, including with American Idol and NASCAR.