Kaisa Lipponen | Influence 100
Charting the future of public relations
kaisa-lipponen-2018-influence-100

Kaisa Lipponen

Director of Corporate Communications and Brand Marketing
Neste
Finland, Europe

@kailipp

 

Kaisa Lipponen has led Neste’s communications for five years and was previously responsible for the company’s external communications, supporting its transformation from a national oil company into a leading renewable fuel company and the world’s second most sustainable company.

This has been a challenge, from NGOs criticising the company for supply chain sustainability to the business being unprofitable, but under Lipponen’s leadership – and focus on social media and content marketing – Neste’s communication culture has become more transparent, more open and more interactive.

Before joining Neste, Lipponen worked as an account director and team leader at communications and PR agency Miltton.

Can you share a moment in your career when you saw PR's direct impact on business performance?Some years ago our company was continuously criticized in public for sustainability issues. With continuous reputation management and creative PR we were able to support business transformation and the development of a sustainable brand. Today the company is the world’s second most sustainable company.

What do you love about this industry?
The possibility of having an impact!

What are the communications industry's biggest challenges and opportunities?
How to add value and drive growth.

How do you relax or change pace when you're not at work?
Spending time with my kids and husband, reading and running.

Can you share a book/movie/TV show/podcast that teaches a valuable lesson about PR?
I listen to a lot of business and leadership related podcasts that often teach a lot about communications too.