KC Kavanagh | Influence 100
Charting the future of public relations
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KC Kavanagh

Global Chief Communications Officer
Bacardi
Bermuda, US

 

In June this year, Bacardi made a major marketing move, repositioning itself around a new brand purpose, “Do What Moves You” — a reflection of Bacardi’s belief in the power of self-expression. The launch marks a new phase in the brand’s 156-year history, led by a global leadership team including K.C. Kavanagh.

In her role as Bacardi’s chief communications officer, Kavanagh leads global communications on behalf of the world's largest privately held spirits company. Working closely with the chairman and CEO, Kavanagh is responsible for developing strategic internal and external corporate communications to support and drive global growth. She oversees brand communications on behalf of Bacardi's 200 brands and labels, including Bacardi, Grey Goose, Dewars, Bombay Sapphire and Martini. 

Before joining Bacardi in October 2016, Kavanagh spent eight years as Starwood Hotels & Resorts senior VP of global communications, and 12 years as the company’s VP of corporate public relations before that.