Steve Dowling | Influence 100
Charting the future of public relations
steve-dowling

Steve Dowling

VP of Communications
Apple
US

 

When Katie Cotton stepped down from her post as Apple’s communications chief in 2014 after two decades with the company, there was speculation whether her successor would usher in a more friendly, approachable era for the company’s public relations. Dowling, who had been with the technology giant since 2003 and led Apple’s corporate public relations team for 10 years, was appointed first as interim head of comms and then confirmed in the job in April 2015.

Dowling, who reports to CEO Tim Cook, is responsible for Apple’s worldwide media relations and communications strategy, leading the public relations team as well as employee communications and corporate events.

Before joining Apple, Dowling worked as a broadcast journalist at CNBC, first as a writer and producer in the network’s Washington, D.C. bureau. He later established CNBC’s Silicon Valley bureau and served as bureau chief.