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When Katie Cotton stepped down from her post as Apple’s communications chief in 2014 after two decades with the company, there was speculation whether her successor would usher in a more friendly, approachable era for the company’s public relations. Dowling, who had been with the technology giant since 2003 and led Apple’s corporate public relations team for 10 years, was appointed first as interim head of comms and then confirmed in the job in April 2015.
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