Zenia Mucha | Influence 100
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Zenia-Mucha

Zenia Mucha

Chief Communications Officer and EVP, Corporate Communications
Disney
US

 

Google Zenia Mucha and one of the top results introduces her as “the Karl Rove of the Magic Kingdom,” a reference to the influence she wields within the company and the message discipline with which she holds the company line with reporters and others.

Mucha has overall responsibility for communications policies and strategic positioning at The Walt Disney Company and its diverse global businesses, including media networks, parks and resorts, studio entertainment and consumer products. She serves as the chief spokesperson for company and oversees media relations and communications strategy for the company, its various business segments and its philanthropic and environmental initiatives. Her role also includes oversight of internal communications, the Walt Disney Archives and D23, the first-ever official Disney fan club.

Mucha has led the communications and positioning strategy for all of Disney’s business initiatives including the acquisitions of Pixar, Marvel and Lucasfilm; its leveraging of digital technology to connect consumers to creative content; and its international expansion and growth such as the opening of Disney’s first theme park and resort in China.

She joined The Walt Disney Company in 2001, having previously served as senior vice president, communications, for the ABC Broadcast Group and the ABC Television and earlier as director of communications and senior policy advisor to Governor George Pataki of New York.