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The Innovator 25: Jørn Lyssegen
In what area of marketing/PR do you see the most innovation?
Social media & online marketing.
How would you describe the communications/PR industry’s level of innovation?
About the same as other marketing disciplines.
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Social media & online marketing.
Who most influences how innovative a brand’s marketing/PR is?
CMO
How do you define innovation?
Address old and new use cases with new solutions.
Intelligence and insight from across the PR world.
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