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The Innovator 25: Lars Silberbauer
In what area of marketing/PR do you see the most innovation?
Social media & online marketing.
How would you describe the communications/PR industry’s level of innovation?
Lagging other industries.
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Planning & analytics.
Who most influences how innovative a brand’s marketing/PR is?
Communications/PR agency.
How do you define innovation?
As the structured process of taking a creative idea and turning it into a value adding integrated part of the business.
How do you get inspired?
Travelling and studying different cultures and their use of technologies.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Get out and get your hands dirty. Don't just do desk research and read reports.
In your opinion, what’s the most innovative place in the world?
Shanghai.
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