The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage and analysis of Burson-Marsteller's takeover by smaller WPP sibling Cohn & Wolfe.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The key global benchmark of PR agency rankings, industry size and trends, from 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The Holmes Report comprises an annual book of the best agencies, campaigns, influencers and stories of the year.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
Recognized for delivering outstanding creative and award-winning work for MMC's P&G portfolio, while also developing advanced analytics and insights methodologies and a real-time engagement model.
Where does the PR industry need to innovate the most?
Social media & Community engagement. The entire communications industry needs innovation. The disciplines cannot be seen in silos anymore. Influence comes from using analytics to benchmark the current attitudes of your target audiences and garner insights about the landscape. The holistic engagement strategy should be developed from the insights. These insights should be used across the communications spectrum, using modern tools to engage in the conversation and connect with your audiences in real-time. Earned endorsements that fit with your engagement strategy can be amplified using targeted paid media, and the impact of your efforts can be measured against your benchmarks.
How innovative do you think the PR industry currently is?
Lagging other marketing disciplines. PR needs to get back to being in the business of influence rather than the business of media and publicity. Media is an incredibly powerful tool for influence, it is one of the many tools available. We need to use modern tools to benchmark current beliefs, execute strategies that shift belief and then measure the shifts caused by our efforts.
What is most important for the PR industry to do to foster more innovation?
The entire agency model should be disrupted. Our business processes and staff should change to become more focused on generating measurable business results through influencing target audiences.
The most innovative PR/communications campaign in the last 12 months.
"The Real Cost of Cheap Clothes" was an effective way to get their message across and to get people to act for their cause.
Brand or agency with the most innovative approach to communications.
Burberry, Gatorade, Oreo, and Coke are some of my favorite companies to watch for innovation.
Describe a moment in your career that you would consider to be 'innovative.'
I thrive off of innovation and seek to consistently create it in my career. I am actually in one of the most innovative periods of my career right now. The rise of Social CRM tools (e.g. Salesforce and Sprinklr) and targeted methods to amplify earned media (e.g., native advertising and whitelisting) has opened completely new possibilities for our industry. I continue to be amazed by how much can be learned through social listening data. We will continue to discover ways to use multiple sources of data to create increased ROI for our clients.
How do you inspire innovation within yourself or to your team?
Innovation is in my DNA. One of the things that I love about my job is that there is always a better way to solve a challenge than there was a year ago. I am consistently thinking about how to apply modern technology, media channels, analytics methodologies, behavioral economics techniques, etc. to improve the effectiveness of our campaigns. I am excited about the possibilities in this new era of communications, and I bring that excitement to work everyday. My team loves to learn and to create new communications methodologies together.
In your opinion, what's the most innovative place in the world?
What's your favorite time of day and why?
6:00 - 7:15 AM. I work out and meditate during this time. Clearing my mind every morning gives me a positive attitude and helps me think of new ideas more easily.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2018