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The Innovator 25:

Noah Brier

CEO, Percolate
NYC

Technology

Recognized for making the move from being a celebrated digital strategist at The Barbarian Group to co-founding Percolate, a startup that develops software to help companies scale content.

Where does the PR industry need to innovate the most?
Strategy.

How innovative do you think the PR industry currently is?
Lagging other marketing disciplines.

What is most important for the PR industry to do to foster more innovation?
Change the industry culture.

The most innovative PR/communications campaign in the last 12 months?
Not sure.

Brand or agency with the most innovative approach to communications.
I'm not really sure ...

Describe a moment in your career that you would consider to be 'innovative.'
The founding of Percolate was an innovative moment for me. It was a moment where James, my co-founder, and I came together with some industry observations and decided to create a solution. The core challenge, as we saw it (and still see it) is that marketing needs a system of record to manage the entire process, not just the deployment or measurement of assets.

How do you inspire innovation within yourself or to your team?
Hire smart people, give them autonomy, push them to always deliver their best.

What’s the most innovative place in the world?
I think it's pretty hard to argue against Silicon Valley at this very moment.

What's your favorite time of day?
I would have answered the morning, because that's when I used to take a few moments before work to enjoy a coffee at the coffee shop. However, 3 weeks ago I had a baby, so we'll see if that morning moment comes back ...