Cecilia Weckstrom | The Innovator 25 2016
Charting the future of public relations
Cecilia WeckstromThe Innovator 25:

Cecilia Weckstrom

Global head of Lego.com & consumer experience

Lego Group
London


 

Weckstrom's groundbreaking work to bridge consumer innovation and design has proved instrumental in turning around Lego Group from the brink of bankruptcy in 2003, to its current status as one of the world's most powerful and creative brands. In addition to designing several bestselling toy lines, Weckstrom has led consumer innovation across products and services and helped to define the brand's unique customer experience. Most recently, meanwhile, she has been charged with leading digital transformation in content marketing and infrastructure for the Lego.com site, which continues to set new standards in engagement and design.