The Agency Playbook
The PR industry’s most comprehensive listing of firms from every region and specialty.
The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the World Economic Forum in Davos.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The key global benchmark of PR agency rankings, industry size and trends, from 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
Describe what you do.
I'm data nerd who believes all strategic communications platforms and campaigns should be data-driven. More specifically, I serve as the social and creative lead for the west region of FleishmanHillard, and I help lead social media and social/digital analytics for the firm.
Where are you from/hometown?
Where are you based now?
In what area of marketing/PR do you see the most innovation?
How measurement is used for more segmented content and creative. Social and digital data, and universal profiles across all channels and devices have opened up the door to deeply segmented content that appeals to smaller subsets of target audiences rather than universal audiences. Currently, the heart of innovation is the applications of this data to the artistry of storytelling and creativity.
How would you describe the communications/PR industry's level of innovation?
Lagging the others. I think PR and communications overall lags behind marketing innovation ever so slightly, but that is a good thing. PR and communications is intended to be focused on quality relationship development, so by virtue of spending more time on each individual's wants and needs, innovation will move just a bit slower.
What is most important for the PR industry to do to foster more innovation?
Disrupt the agency business model
How do you define innovation?
Innovation is a nebulous term, but I believe it is as broad idea that there is always a better way of doing something.
Most innovative PR/comms campaign you've seen in the last 12 months?
#OptOutside from REI
What brands and/or agencies are most innovative when it comes to marketing/PR?
I'm always impressed with YouTube, Google, BBDO, REI and Dove.
Describe a moment in your career that you would consider 'innovative.'
I recently helped a client derive a spectral analysis algorithm that normalized enough non-normal data to accurately detect a specific emotion based on unaided social conversation. The innovation came in the idea that we would create a list of specific influencers and individuals to understand how their emotional response changed over time towards the brand and would adjust our strategy based on that. The algorithm is the easy part. The innovation was in re-framing the business strategy around this new KPI.
Something — not PR/marketing related — that is innovative.
Anti-gravity treadmills. It is amazing to think that because of innovating on an existing technology, people can run even when injured.
Please give our readers an idea of something that can inspire innovation — this can be a book/movie/podcast/activity/article.
I think innovation happens everywhere, but particularly at the intersection of multiple things. Most of my innovative moments happen when I have 14 thoughts at once, am playing with my son and listening to radio in the background.
Least favorite time of day?
When I have to go to sleep.
Most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
My current city of San Francisco.
1. Garden center cashier
2. Babysitter / Petsitter
3. Stringing lacrosse sticks at a sports store
5. Spanish wine bartender
6. Public relations on Capitol Hill
7. Social and tech agency
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2019