The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
Describe what you do.
A little of everything but ultimately my role is to make sure Mediahub, the media arm of MullenLowe, is at the forefront of new media.
Where are you from/hometown?
Where are you based now?
In what area of marketing/PR do you see the most innovation?
Planning &Measurement. Right now the marketing industry has built tremendous technology for finding and reaching audiences but it is woefully behind in bringing that same level of innovation to actually telling engaging and relevant stories in a human way that people actually want.
How would you describe the communications/PR industry's level of innovation?
Lagging the others. Social media really pushed comms/PR back into the marketing mix in the past five or so years but the industry doesn't leverage technology and data as well as other areas of marketing.
What is most important for the PR industry to do to foster more innovation?
New hiring practices/criteria
How do you define innovation?
It's all about finding the unorthodox yet effective solution to a problem whether it be a brand new tool/technology or even using an old medium in new ways.
What brands and/or agencies are most innovative when it comes to marketing/PR?
Brands like LEGO do a great job just by making a great product and energizing its super fans while brands like SpaceX and Uber do a great job by disrupting the world. Burberry does a great job committing to social media and brands like Shinola and TOMS shoes do a great job by promoting their missions. And Converse has done an amazing job building a culturally relevant brand without much of an ad budget.
Describe a moment in your career that you would consider 'innovative.'
In 2006 I was on a media team that took a chance at creating a Myspace profile for the Motorola Q smartphone. It was one of the first ever branded social profiles and my job has never been the same since.
Something — not PR/marketing related — that is innovative.
Tesla - because they're re-thinking what a car can be and then executing the hell of it.
Please give our readers an idea of something that can inspire innovation — this can be a book/movie/podcast/activity/article.
For me it's always about stepping outside of your every day world and looking for inspiration in other places. For instance I really enjoy a few history podcasts as they can transport you to stories from another time and place.
Least favorite time of day?
Dusk. I don't know why. I've just always hated it.
Most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
Any stage. I find performing/speaking in front of crowds brings out the best in people.
1 - Dishwasher at the Marlborough Country Club
2 - Clerk at CVS
3 - Assistant at a packaging/boxing store
4 - Fundraiser at Umass Annual Fund
5 - Newspaper deliverer at Umass Amherst
6 - Painter/landscaper
7 - Intern at a political campaign
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2020