Liz Windram | The Innovator 25 Americas 2017
Charting the future of public relations

2017 Innovator 25 Americas - Liz WindramThe Innovator 25:

Elizabeth Windram

Director Brand/Advertising
JetBlue
New York 

“If I can focus on someone else and different challenges, it helps me get out of my own head and into some new ideas.”

Some of JetBlue's most innovative work has come from Elizabeth Windram joining the airline in 2016. She and her team created "FlyBabies" — which looked to transform how passengers react to the crying babies on flights. The campaign has won many awards, including a Best in Show nod from the Innovation SABRE Awards. "Reach Across the Aisle," meanwhile, tried to make 150 passengers work together for a free vacation at the height of the polarizing 2016 presidential election. Windram has also been recognized for AdWeek's  Grand Brand Genius Award for her contribution to this cutting-edge creative. 


How do you define innovation?
Good marketers need to believe that there are always better solutions and then be brave enough to try them.

Who do you admire for his/her approach to innovation? 
Howard Schultz really does a great job at Starbucks. I'm a loyal admirer because nobody stays true to the brand and consistently changes it up at en enormous scale better.

How do you get out of a creativity or productivity rut? 
Service. If I can focus on someone else and different challenges, it helps me get out of my own head and into some new ideas.

In your opinion, what's the most innovative place in the world? 
NYC. We are always finding new ways to optimize tight living spaces and enable our penchant for convenience.

What's your favorite hobby that's not work-related? 
I love theater and see as much as I can.