Michael McComb | The Innovator 25 Asia Pacific 2017
Charting the future of public relations

2017 Innovator 25 AP - Michael McCombThe Innovator 25:

Michael McComb

VP Brand Communication

SAP Greater China 
Hong Kong


An innovation-minded brand marketer who has worked across top agencies and companies, Michael McComb recently joined SAP as VP of brand communication for Greater China. He took on the position after three years at Prudential Asia, where McComb oversaw a broad portfolio including regional brand strategy, advertising, digital and social media marketing and market research & insights. The Colorado native’s career demonstrates a particular focus on strategic counsel, including a WPP role advising the holding group’s major banking clients. McComb also served as the head of branding and services at the Hong Kong Jockey Club for just under two years and has worked in the marketing department of the South China Morning Post as director of marketing and communications.