Jamal Edwards | The Innovator 25 EMEA 2017
Charting the future of public relations

Innovator 25 EMEA - Jamal EdwardsThe Innovator 25:

Jamal Edwards

Founder

SB.TV
London


Given that he is just 27, it can be hard to believe that it has already been a decade since Jamal Edwards launched YouTube music channel SB.TV at a time when grime music was just beginning to seep into the UK’s national consciousness. A self-taught video entrepreneur with a prodigious understanding of cultural trends, Edwards has since parlayed that success into private equity backing for range of lifestyle and entertainment ventures. All of these, though, reflect his unique ability to turn digital media into cultural capital, thanks to a DIY ethos that has even been dubbed ‘the Jamal Edwards effect’.

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