Julie Pedersen

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Julie Pedersen

VP, Public Relations

Kayak / Momondo
Copenhagen

Online travel company Momondo rightly stole the show at this year’s Cannes Lions for its courageous ‘DNA Journey’ effort — described in these pages as “a bold idea, a timely issue, direct relevance to the brand mission, brilliant creative execution, impressive business results—this campaign had it all.”

And as the client behind the award-winning initiative, Julie Pedersen has demonstrated the power of purpose without sacrificing authenticity and business relevance, at a time of rising intolerance across the globe. Following Momondo’s acquisition by Kayak, Pedersen has become VP of public relations.