Julie Pedersen | The Innovator 25 EMEA 2017
Charting the future of public relations

Innovator 25 EMEA - Julie PedersenThe Innovator 25:

Julie Pedersen

VP, Public Relations

Kayak / Momondo
Copenhagen


Online travel company Momondo rightly stole the show at this year’s Cannes Lions for its courageous ‘DNA Journey’ effort — described in these pages as “a bold idea, a timely issue, direct relevance to the brand mission, brilliant creative execution, impressive business results—this campaign had it all.”

And as the client behind the award-winning initiative, Julie Pedersen has demonstrated the power of purpose without sacrificing authenticity and business relevance, at a time of rising intolerance across the globe. Following Momondo’s acquisition by Kayak, Pedersen has become VP of public relations.
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