Stefan Ronge

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Stefan Ronge

Chief Creative Officer

Edelman Deportivo
Stockholm/London

“People easily can opt out from whatever message brands are trying to push at them”

Emerging from Sweden’s highly-creative public relations market, Deportivo wowed award juries and consumers alike with a strong of inspiring efforts. So it was no surprise that the firm was snapped up by Edelman three years ago. Underpinning the firm’s remarkable work is chief creative officer Stefan Ronge, who has helped to develop such innovative campaigns as ‘Sweat for Water’ for Unicef and ‘Give a Beep’ for Hovding. Despite the sale, meanwhile, Ronge is staying true to his creative roots, taking on a broader role that sees him accelerating Edelman’s work in both Stockholm and London.

How do you define innovation?
New, disruptive ideas that provide some sort of value for people.

Most innovative PR/comms campaign you’ve seen in the last 12 months?
I like Care Counts by Whirlpool.

Describe a moment in your career that you would consider ‘innovative.’
Our past seven years since founding Edelman Deportivo, and especially since joining Edelman three years ago, has felt like being a startup, evolving every single year. Trying to be innovative in everything from how we collaborate with clients to brand planning, ideas and solutions is the only sustainable way forward in a world where people easily can opt out from whatever message brands are trying to push at them.

In what area of marketing/PR do you see the most innovation?
Planning & analytics.

How would you describe the communications/PR industry’s level of innovation?
More innovative than other disciplines.

Where do you see the greatest opportunity for marketing & PR to become more innovative?
Content & creative.

Who most influences how innovative a brand’s marketing/PR is?
CMO

How do you find inspiration?
By constantly seeking and collecting mindblows.

In your opinion, what’s the most innovative place in the world?
The Internet.

What’s your favourite time of day and why?
Early morning when all is quiet.