The Parkland Kids | The Innovator 25 Asia Pacific 2018
Charting the future of public relations
Innovator 25 NA Parkland Kids

The Parkland Survivors  


Activists   
Parkland, Florida    

On February 14, a shooting rampage left 14 Marjory Stoneman Douglas High School students and three adults, all teachers or coaches, dead. Within weeks of the shooting, several of the survivors — among them Emma González, David Hogg, Cameron Kasky, Madison Leal, Kai Koerber, Sam Zeif and Alex Wind — successfully drove the kind of change that has long eluded gun control activists — stricter state gun laws and major corporations cutting ties with the NRA — garnering large-scale support largely by tapping the social media prowess that is, more or less, innate to today’s teens. Within six weeks, the March for Our Lives in Washington they organized drew hundreds of thousands, and spurred student protests around the country. And today, the most powerful symbol for sensible gun laws is Emma Gonzalez standing silent on the mall in Washington DC for the six minutes and 20 seconds it took for those 17 people to lose their lives.