Glory Cheung | The Innovator 25 Asia Pacific 2018
Charting the future of public relations
Innovator 25 AP Glory Cheung

Glory Cheung

Chief Brand Officer

Huawei
Shenzhen


 As chief brand officer for Huawei, Glory Cheung has overseen the Chinese mobile giant's rise into the world's third-largest mobile producer. Along the way, Huawei has developed the kind of global brand positioning that is not readily associated with Chinese companies, helping it to win hearts and minds across the world. Cheung, who heads up marketing for Huawei's consumer business, first helped to set up the company's public relations team, before helping it define a credible brand that centers on Huawei's unique story and cultural mindset.