Lifeng Liu | The Innovator 25 Asia Pacific 2018
Charting the future of public relations
Innovator 25 AP Lifeng Liu

Lifeng Liu

Chairman and CEO

Ipsos China
Beijing


 As the internet transforms China's marketing world, Liu Lifeng has overseen Ipsos China's revamp of market research from traditional methods based on survey data towards a new model based on big data. Under Liu's leadership, Ipsos China has launched a series of strategic cooperation and strategic investments,  which aim to help brand owners develop marketing and user experience management in a more rapid and accurate manner. This includes collaboration with social media such as WeChat, Micro Blog and Baby Tree to improve insight into communities; cooperation with data platforms like Alibaba Cloud, JD Cloud, Tencent Marketing Cloud, Baidu, and operators such as China Mobile, China Telecom, and Union Pay on various types of big data; and, alignment with ecommerce and content players such as  JD, Taobao, Tmall and TouTiao. Meanwhile, various investments attempt to bring technology and market research closer together, helping Ipsos outgrow its rivals in the fiercely competitive market.