Rita Marini | The Innovator 25 Asia Pacific 2018
Charting the future of public relations
Innovator 25 AP Rita Marini

Rita Marini

Senior Director, SAP Hybris Marketing, APJ & Greater China

SAP
Singapore


Rita Marini currently heads the overall go-to-market strategy and operations for SAP Hybris in APJ & GC, which includes marketing operations, creative programs and campaigns, and corporate communications. As such, her focus spans some of the marketing world's critical issues, illustrated by her comments at last month's Asia-Pacific Innovation Summit in Singapore, where she pointed out that "brands need to be more diligent in being transparent in how they use the data." Marini has spent more than a decade in senior marketing roles with SAP Hybris.