Suchitra Viswanathan | The Innovator 25 Asia Pacific 2018
Charting the future of public relations
Innovator 25 AP Suchitra Viswanathan

Suchitra Viswanathan

Regional Lead — Digital Marketing & Social Media

HP
Singapore


Suchitra Viswanathan has spent eight years at HP, much of which has been focused on digital transformation. In her current role as Asia Pacific regional lead for digital and social, she is responsible for developing digital strategies that support HP priorities across key customer segments for the printing systems group, covering the complete digital customer journey across paid, owned and earned digital properties. Accordingly, her work includes considerable insight into search engine marketing, data-driven personalisation and influencer marketing.