Paula Fratila | The Innovator 25 Asia Pacific 2018
Charting the future of public relations
Innovator 25 EMEA Paula Fratila

Paula Fratila  

Regional recruitment marketing manager EU

Genpact 
Frankfurt 


With the rise of employer branding, Paula Fratila is a leader in the area of digital recruitment marketing in her role at global business processing outsourcing specialist Genpact in Frankfurt. She has innovated in areas from introducing video job descriptions to using holograms at job fairs, and has been described by those who nominated her for the Innovator 25 as “one of the freshest and most inspiring people in the market” to a “market transformer”.  A pioneer in the field of content marketing, Fratila combines solid expertise as a creator and producer of digital content and products, with a passion for technology and today’s digitally-led lifestyles.