The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the World Economic Forum in Davos.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The key global benchmark of PR agency rankings, industry size and trends, from 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
In what area of marketing/PR do you see the most innovation?
Social media & online marketing
How would you describe the communications/PR industry’s level of innovation?
It’s difficult to generalize. I don’t think any one discipline is more/less innovative – the innovation is really coming from integration and disrupting traditional models.
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Content creation & creative copy. And while I do think content creation and storytelling are the key to innovation in our industry, I believe the key to unlocking the potential will be in how we tell those stories across multiple different channels (paid, earned, owned, shared).
Who most influences how innovative a brand’s marketing/PR is?
CEO. It depends on the company but I believe that in order to be successful, communications needs executive buy-in at the highest level
How do you define innovation?
Innovation is all about finding a better way to do something. That can mean evolving traditional models or completely rethinking and disrupting them. In communications/marketing, innovation is a mixture of both of those things.
Most innovative PR/comms campaign you’ve seen in the last 12 months?
I think Ford has done an excellent job using media to position themselves as an innovative brand and influence a new generation of buyers. Their depositioning of Cadillac was a great example of innovative competitive PR.
What brands and/or agencies are most innovative when it comes to marketing/PR?
Dyson and Amazon Web Services on the corporate side; W20 on the agency side
Describe a moment in your career that you would consider ‘innovative.’
Being part of WPP Team Dell (originally Enfatico) was an inspirational moment in my career. Working in an interdisciplinary team on integrated campaign strategies showed me how powerful the narrative/story was in the marketing mix.
Who is your mentor and why?
Harold Burson – he had the vision for integrated marketing/communications 60 years ago.
How do you get inspired?
I find working and living in Silicon Valley to be inspiring – I love talking to engineers, their passion for invention inspires me to tell their stories
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Always be passionate about your ideas and don’t give up
In your opinion, what’s the most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
I’m partial to the Bay Area – everywhere you look, innovation is happening here.
What’s your favorite time of day and why?
Mornings are my favorite. I seem to be smarter after a good night sleep
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2019