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24 search results for "soft power"

The Reputational Risks Of Doing Business In Russia

Maja Pawinska Sims 09 Mar 2022

As hundreds of global brands pull out of Russian operations, reputation management specialists outline the considerations and risks of corporate action in response to the invasion of Ukraine.

/long-reads/article/the-reputational-risks-of-doing-business-in-russia

PR & Lobbying Firms Cut Ties With Russian Companies

Diana Marszalek 28 Feb 2022

At least six Washington firms have severed ties to sanctioned Russian banks and companies, following sanctions imposed after Russia's invasion of Ukraine.

/latest/article/public-affairs-firms-cut-ties-with-russian-companies

Podcast: China Inc's Global PR Challenges

PRovoke Media 10 Nov 2021

Ogilvy PR China president Joe Yu and SVP Simon Webb join the podcast to discuss how Chinese companies' international communications needs are changing amid heightened geopolitical tensions.

/podcast/article/podcast-china-inc-s-global-pr-challenges

With Jen Psaki At The Podium, Brand America Eyes Radical Return To Normalcy

Arun Sudhaman 21 Jan 2021

The new White House press secretary embraced a refreshingly dignified approach to reporters, free of the dishonesty, paranoia and derision that has so undermined America's credibility.

/latest/article/with-jen-psaki-at-the-podium-brand-america-eyes-radical-return-to-normalcy

USA Eyes Soft Power Revival After Biden Win

Arun Sudhaman 24 Nov 2020

A Biden-Harris administration will help the USA's global standing, but few expect major changes in the country's China stance.

/latest/article/usa-eyes-soft-power-revival-after-biden-win

Russia Looks To State Agency To Help Boost Global Image

Eugene Gerden 22 Jul 2020

The Russian government has installed new leadership at state agency Rossotrudnichestvo, at it attempts to build 'soft power' amid worldwide criticism.

/latest/article/russia-looks-to-state-agency-to-help-boost-global-image

US Retains Soft Power Leadership Despite Challenges

Diana Marszalek 09 Mar 2020

Brand Finance study describes the US as a "soft power superpower", ahead of Germany and the UK in the global rankings.

/latest/article/us-retains-soft-power-leadership-despite-challenges

The Middle East: Six Communications Themes From A Rapidly Changing Region

Maja Pawinska Sims 14 Feb 2020

From Expo 2020 and Saudi nation-building, to the challenges of equality and talent, we look at the main drivers for the region's PR industry.

/long-reads/article/the-middle-east-six-communications-themes-from-a-rapidly-changing-region

PRovoke MENA: How UAE Companies Have Adapted To The Global Stage

Paul Holmes 05 Feb 2020

Companies from the Middle East are playing an expanded role on the global stage, and have evolved in recent years to meet changing expectations in international markets.

/latest/article/provoke-mena-how-uae-companies-have-adapted-to-the-global-stage

'You Have To Take A Stand': Agency Leaders On Rehabilitating Brand America

Holmes Report 29 Sep 2017

An expansive session at Advertising Week New York explored how the USA can revive its international reputation in the Trump era.

/latest/article/'you-have-to-take-a-stand'-agency-leaders-on-rehabilitating-brand-america

It's Not Just You: CEOs And CFOs Question Trump's Leadership

Paul Holmes 01 Jul 2017

PR people question the Trump administration's communications team, CEOs question his leadership, CFOs question his management style.

/research/article/it's-not-just-you-ceos-and-cfos-question-trump's-leadership

What’s The Cost Of Squandering America’s 'Soft Power'?

Paul Holmes 04 Jun 2017

Trump's actions on climate change and NATO's mutual protection pledge are damaging America's global reputation, empowering China, and if new research is to be believed, could cost billions.

/research/article/what-s-the-cost-of-squandering-america-s-soft-power

All The Ways The Mind Rejects Evidence And Reason (Part 2 of 3)

Paul Holmes 14 Mar 2017

Communicators need to understand that our minds are easily tricked into accepting false information, rejecting hard evidence, and misperceiving reality.

/long-reads/article/your-brain-on-politics-the-misfiring-mind-(part-2-of-3)

7 Takeaways From Davos 2017

MSL 26 Jan 2017

Seven key themes and takeaways from the official World Economic Forum Annual Summit program.

/sponsored/article/7-takeaways-from-davos-2017

The Xi & Modi Show: Who Won The PR Battle?

Arun Sudhaman 02 Oct 2015

Asia's two most powerful leaders tried hard to win the soft power battle during their recent US tours.

/long-reads/article/the-xi-modi-show-who-won-the-pr-battle

Asia-Pacific News In Brief (April 27, 2015)

Holmes Report 27 Apr 2015

New people at MSLGroup, Grayling, LG Electronics, Geometry Global; new business at Hoffman Agency, RTG Consulting; a new digital firm in India.

/latest/article/asia-pacific-news-in-brief-(april-27-2015)

Soft Power Key For City Brands In Asia-Pacific

Holmes Report 04 Jan 2015

“Soft power” is a key contributor to the reputation of cities in Asia Pacific, according to "Engaging Cities: the Growing Relevance of Soft Power to City Reputations in Asia Pacific."

/latest/article/soft-power-key-for-city-brands-in-asia-pacific

Digital Diplomacy - Facing A Future Without Borders

Holmes Report 05 Aug 2013

The rules of engagement of diplomacy are not shared by a Twitterati for whom news travels round the world in seven seconds flat.

/latest/article/digital-diplomacy-facing-a-future-without-borders

Soft Power Play

Holmes Report 13 Dec 2012

VTB Capital’s global head of marketing and communications discusses how the bank’s ‘soft power’ approach is changing perceptions of Russia.

/long-reads/article/soft-power-play

Sorrell vs shareholders; Chevron spits the dummy;

Paul Holmes 08 Jun 2012

/latest/article/sorrell-vs-shareholders-chevron-spits-the-dummy-kim-jong-un's-pr-blitz-and-more-

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