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Public Relations Agency
Strategic Public Relations Group (SPRG) is one of the largest PR networks in Asia and the largest PR consultancy in Hong Kong. SPRG serves its clients through an integrated network comprising 15 offices located in Hong Kong, Beijing, Shanghai, Guangzhou, Taiwan, Singapore and Malaysia, and a workforce of 310 professionals. Together with its partnership with PROI Worldwide and a cohesive global affiliation network, SPRG can assist its clients to access 140 cities around the world.
SPRG is an investor relations/financial communications specialist that has completed 430 new listings since its inception in 1995 – a Hong Kong IPO record. SPRG delivers tailored solutions in corporate and marketing communications, public affairs and government relations, event consultancy and management, product promotion, CSR communications, new digital media marketing, issues and crisis management, media skills and presentation training and editorial support. Its clients include prominent members of the automobile, banking and finance, IT, travel and hospitality, healthcare and pharmaceutical, lifestyle, entertainment and sports industries, as well as government bodies and associations.
SPRG is an award-winning consultancy which is regularly recognised for its work. It has already garnered 340 agency-specific, client and CSR/non-industry awards to date, including Asia Pacific Corporate Consultancy of the Year and Asia Pacific Financial Consultancy of the Year titles from The Holmes Report; Asia Pacific Network of the Year and Greater China Independent Agency of the Year titles from Campaign; and PR Agency of the Year in Asia-Pacific and PR Agency of the Year in Asia titles for six consecutive years from The Stevie Awards since 2013. SPRG is also a six-time winner of the Local Hero – PR Agency in Hong Kong title and has earned Best of Show, Best Crisis Management Team and Most Outstanding Client/Agency Partnership titles from Marketing magazine. Furthermore, it has been named Agency of the Year by Communication Director on two occasions.
“Giving back to society” has always been one of SPRG’s mottos. The establishment of Strategic CSR Network (“SCSR”) reflects this commitment. The self-funded NGO serves as a platform for SPRG to pool and draw on the resources and expertise of corporations, NGOs and volunteers; leading to assistance to the most needy in society. Since its inception in late 2014, SCSR has already received US$615,000 in in-kind donations from 41 corporate donors; held 135 events with 76 community/volunteer partners; and attracted an aggregate of 1,621 volunteers who contributed 4,190 service hours to serve 8,168 beneficiaries.
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