In2 Social & Digital
Charting the future of public relations

Insight + Innovation 

The Holmes Report’s Insight + Innovation channel is dedicated to exploring the new frontiers of public relations as it goes deeper into social media, content and analytics.

The scope, structure, language—indeed, the very definition—of public relations is changing. Today’s communications professionals need an understanding of big data and analytics, social media and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.


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