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The creator of the world famous FIFA World Cup sticker album takes an innovative approach to integrating tangible and di ...
Taylor 11 Jun 2018
US marketers are expected to focus on the World Cup’s global appeal and the diversity of its biggest fans this year sinc ...
Diana Marszalek 11 Jun 2018
Edelman takes on $2m assignment after Burson-Marsteller declines to defend lengthy relationship.
Arun Sudhaman 08 Mar 2018
Intel and Samsung’s successful tech-themed activations may hint at a successful blueprint for brands in Tokyo 2020.
Taylor 22 Feb 2018
Onsite in PyeongChang, South Korea, I witnessed firsthand the marriage of technology and sponsorship as brands took a bi ...
Taylor 22 Feb 2018
Social media — primarily the presence athletes cultivate on it before ever hitting the Olympic ski slopes, swimming pool ...
Diana Marszalek 22 Feb 2018
PyeongChang communications plan across 48 European markets will broaden reach of Games via digital platforms.
Maja Pawinska Sims 08 Feb 2018
The dizzying pace at which celebrities and pro athletes are investing in esports teams, leagues, will be an intriguing s ...
Taylor 08 Jan 2018
Experts believe 2018 to be a banner year for the burgeoning industry — and for brands willing to take the leap, there ar ...
Diana Marszalek 08 Jan 2018
With controversy potentially in the offing from many directions brands have to be careful they support people who are do ...
Mark Henricks 10 Oct 2017
Founder Mandy Sharp is now the sole shareholder of the award-winning agency after buying out original investors.
Maja Pawinska Sims 19 Jul 2018
Many PR agencies are unconvinced by PMI's pitch, despite the suggestion that smoke-free products might see them revisit ...
Arun Sudhaman 19 Jul 2018
Agency adds five brands to existing remit for Andrex and Kleenex
Holmes Report 19 Jul 2018
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