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The 11-year old practice now has data and intelligence capabilities as its centerpiece.
Diana Marszalek 14 Sep 2018
Agencies will handle PR and media buying as part of integrated campaign for the International Cricket Council Cricket Wo ...
Maja Pawinska Sims 01 Aug 2018
The creator of the world famous FIFA World Cup sticker album takes an innovative approach to integrating tangible and di ...
Taylor 11 Jun 2018
US marketers are expected to focus on the World Cup’s global appeal and the diversity of its biggest fans this year sinc ...
Diana Marszalek 11 Jun 2018
Edelman takes on $2m assignment after Burson-Marsteller declines to defend lengthy relationship.
Arun Sudhaman 08 Mar 2018
Intel and Samsung’s successful tech-themed activations may hint at a successful blueprint for brands in Tokyo 2020.
Taylor 22 Feb 2018
Onsite in PyeongChang, South Korea, I witnessed firsthand the marriage of technology and sponsorship as brands took a bi ...
Taylor 22 Feb 2018
Social media — primarily the presence athletes cultivate on it before ever hitting the Olympic ski slopes, swimming pool ...
Diana Marszalek 22 Feb 2018
PyeongChang communications plan across 48 European markets will broaden reach of Games via digital platforms.
Maja Pawinska Sims 08 Feb 2018
The dizzying pace at which celebrities and pro athletes are investing in esports teams, leagues, will be an intriguing s ...
Taylor 08 Jan 2018
Pochebonne moves to APCO Worldwide after nearly 16 years at Weber Shandwick in France.
Maja Pawinska Sims 18 Sep 2018
Hassad joins from Alliance Advisors, where he spent more than seven years as a senior managing director.
Diana Marszalek 18 Sep 2018
Sinar Mas subsidiary hopes that 'Extraordinary, Everyday' campaign will shift attention away from deforestation narrativ ...
Arun Sudhaman 18 Sep 2018
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