Influence 100
Charting the future of public relations

The Influence 100

Introduction & Methodology | Profiles | Demographics & Background | Teams, Budgets & Agencies | Future Challenges, Diversity & Inspiration | The Crossover Stars | The Rising Stars | Sponsored Content: Digital Reductionism

Influence 100: Introduction & Methodology

Major corporations are facing more intense public and media scrutiny than ever. And their senior communications and PR executives are expected to deliver more than ever, from insights and strategy, to creative content across multiple channels, to bottom-line results. Meanwhile, smart CEOs realize that a trusted communications advisor is integral to their — and their organization’s — reputation and business success.

The Influence 100 is the Holmes Report's annual compilation of the most influential in-house communicators around the world: the chief communications officer and chief marketing officers who have the most clout, in terms of their personal voice, the status of the companies they work for, and the PR agency hiring decisions they make.

 

Methodology

The 100 corporate communications and marketing executives profiled in the Influence 100 are senior counselors to some of the most powerful CEOs in the world. Those selected for the list are also central to their organization’s public engagement.

The Holmes Report’s editorial team compiles this list based on its own research and external nominations, according to the following criteria:

  • The nominee’s status within their organizations, as well as the status of those organizations (and only one person can be selected from a particular company)
  • The seniority of their position and how respected they are by senior management and their peers
  • Their influence over the PR agencies with which they work
  • Their thought leadership within — and occasionally beyond — the public relations industry
  • The size of the budget they control
  • Their reputation for innovation.