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Agency revamps are usually met with derision by competitors, indifference by clients and fear and loathing by employees. ...
David Brain 11 Jun 2018
This year’s Global Rankings brings the argument home with conclusive clarity: midsize agencies are outperforming the mar ...
Arun Sudhaman 27 Apr 2018
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The dramatic reverse takeover of Burson-Marsteller by Cohn & Wolfe may constitute a risk, but industry leaders believe t ...
Arun Sudhaman 28 Feb 2018
Should Tata have conducted a competitive review for its blockbuster PR account shift?
Arun Sudhaman 22 Jan 2018
We should start by scrapping degree-only roles and examine what can be done with entry level pay industry-wide.
Andrew Soar 05 Dec 2017
The relative haste behind Ketchum's dramatic leadership change provides some clues as to the challenges facing the first ...
Arun Sudhaman 30 Nov 2017
The reality is that creative agencies have spotted an opportunity and are now menacingly piling in.
Charlie Carpenter 24 Nov 2017
Business caution is as much about agency models as it is about economic concerns, lending credence to the notion of sign ...
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