Innovation SABRE Awards North America 2024 finalists

The 2024 Innovation SABRE Awards North America shortlist was selected from more than 850 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement.

We will announce the full list of 2024 North America Innovation SABRE Awards winners in late March/early April. The winners of the will be awarded during the lunchtime of the North America PRovoke Summit conference on May 1.

Venue: The Whitby Hotel in NYC
Date: 1 May
Time: TBD

The Innovation SABRE Awards

Experiential Marketing

Live Events

• Asshole Activists — Tushy with Citizen Relations
• Cheetos 75th: The Mark of Mischief — Frito-Lay North America with Ketchum
• Gallery of Greats — Frito-Lay North America with Ketchum, OMD, D3, Genesco Sports Enterprises
• King’s Hawaiian Help Consumers “Roll Home in Style” — King’s Hawaiian with Hunter
• Pokémon GO Fest Takes Over NYC, and the World — Niantic with Allison

Online/Virtual Events

• Winner: Unlocking Overlooked Markets: Enthought's Integrated & Agile Approach to Webinar Engagement — Enthought with PAN Communications

Digital Promo & Activation

• Arby's Brings its Smoked Meat Expertise... to Bourbon — Arby's (Inspire Brands) with MSL
• Diageo Bar Academy — Diageo Bar Academy with Smarts
• From TikTok to Table - Chipotle Mexican Grill Fajita Quesadilla Hack — Chipotle Mexican Grill with Day One Agency
• Jameson's SPTO (St. Patrick’s Time Off) Desk Decoy: Celebrating St. Patrick's Day and Guilt-Free Time Off — Pernod Ricard USA, Jameson Irish Whiskey with Weber Shandwick
• Papa Johns x Doritos: Best. Idea. Ever. — Papa Johns with Current Global

Sponsorships

• Bush’s Scores Big by Offering SEC Football Fans a Delicious Dream Job: Chili Commissioner — Bush's Beans with Zeno Group, Bespoke, VMLY&R
• Celebrating 10 Years of Humana Game Changers — Humana with Coyne PR
• Free Fritos Flow Fridays — Frito-Lay North America with Ketchum
• Taste of Greatness — Frito-Lay North America with Ketchum, OMD, D3, Genesco Sports Enterprises
• Thayers Takes Skincare to Extreme with X Games Partnership — Thayers with Coyne PR

Earned Media

Digital/Print Media: General, Consumer and Lifestyle Media

• High Noon Tequila Seltzer Launch — High Noon with Praytell
• International Delight Launches Friends Manhattan Hazelnut Mocha Creamer — Danone with Hunter
• The Decliner: La-Z-Boy Delivers JOMO With Help From AI Recliner — La-Z-Boy with Exponent
• The Maisel Tov Martini: Grubhub Delivers A Farewell Toast to Midge — Grubhub & Prime Video
• Wendy’s Mercury in Retrograde Menu — Wendy's with Ketchum

Digital/Print Media: Business/Trade Media

• “What’s in a name? Overstock becomes Bed Bath & Beyond” — Overstock.com with Method Communications
• Cyltezo Commercial Launch Media Relations — Boehringer Ingelheim with dna Communications
• Emoji Day — NTT with Wireside Communications
• Havas Red for Tritium — Tritium
• Navigating the GenAI storm: How PwC turned into a generative AI leader overnight — PwC with Highwire

Broadcast Media

• One Like None - The Corvette E-Ray — Chevrolet with Weber Shandwick, and Commonwealth
• Ranch on a Branch — Hidden Valley Ranch with MullenLowe U.S. PR
• Snacking Innovation-Driven Growth at Hostess Brands — Hostess Brands with Carmichael Lynch Relate
• Stopping Scammers One Call at a Time — Aura
• With Heinz Remix, Your Sauce Game Will Never Be the Same… — Kraft Heinz with Zeno Group

Product Reviews

• Brainly: Helping Students Make the Grade — Brainly with Bospar
• Cup Noodles Breakfast — Nissin Foods USA with Citizen Relations
• How Ghost Autonomy Overcame the News Challenge — Ghost Autonomy with The Bulleit Group
• Kicking the Bucket to the Curb to #MopSmarter With Swiffer PowerMop — Swiffer (Procter & Gamble) with MSL, P&G Internal PR
• The Samsung S90C - “The Best OLED TV” According to Wirecutter — Samsung with Allison

Earned Media with Influencers + Communities

• Arby's Brings its Smoked Meat Expertise... to Bourbon — Arby's (Inspire Brands) with MSL
• From TikTok to Table - Chipotle Mexican Grill Fajita Quesadilla Hack — Chipotle Mexican Grill with Day One Agency
• Give the Gift of Goat … Cheese! — Montchevre Goat Cheese/Saputo Dairy USA with Carmichael Lynch Relate
• Pringles: March Mustache Collection — Kellanova with Weber Shandwick
• We Grow Self Care — National Peanut Board with Golin

Persuasive Content

• Building Consumer Reputation for Soy: Sold on Soy — U.S. Soy with MSL
• Chambers' 2023 Media Blitz: From Local to Global Stage — JC2 Ventures with Ruder Finn
• From Home Ec to Home Eq[uity]: P&G Helps Close the Chore Gap Before It Starts — P&G's Dawn & Swiffer with M Booth
• Passing Legislation to Protect Online Consumers — Buy Safe America Coalition with Marathon Strategies
• ReclaimYourName.dic — Elimin8Hate with Citizen Relations

Content Creation for Media Sites (Earned)

• The Break, Presented by The General — The General Insurance with NBA G League, Spool Marketing, Blue Cup Productions, Ideaquest, Performics
• The Making of A Category Leader — Qualtrics with PAN Communications

Sponsored & Paid Media

Content Creation for Media Sites (Paid)

• Winner: Here for What Matters — Dollar General with BCW

Paid Influencer Programs + Endorsements

• #LasagnaSoup Viral Sensation — Rao's Homemade with M Booth
• Cub Cadet Cultivates Fandom Through Dad-vertising — Cub Cadet with Exponent
• Dunkin' Rewards Taps Gen Z Creators — Dunkin' New York with RF|Binder
• Greenies: Houndstoothless — Mars Petcare with Weber Shandwick
• Tree Hut Launches First-Ever Immersive Pop-Up Experience in NYC — Tree Hut with Coyne PR

Product Placement (Entertainment Vehicle)

• Winner: OMG: Infobip Celebrates 30 Years of Texting! — Infobip with Bospar

SEO/Content Distribution Program

• Making Synopsys Discoverable in the Digital Media Era — Synopsys with The Hoffman Agency
• Shaping the Future of Fulfillment — Ware2Go with PAN Communications
• Unlocking Overlooked Markets: Enthought's Integrated & Agile Approach to Webinar Engagement — Enthought with PAN Communications

Digital Marketing/Advertising

• An epic saga of taste, sustainability, and success — Seafood from Norway with Padilla
• BIC Lights Up USA — BIC with M Booth, Doner CX, Merkley Partners
• Digitally Integrated Orchestration: How to Conduct a Multi-Channel Journey That Hits the Right Notes — eBay with Hotwire
• It's Madness! Buffalo Wild Wings Scores Big With College Basketball Fans — Buffalo Wild Wings (Inspire Brands) with MSL
• Recruiting Older People for a Dry-AMD Clinical Trial During a Global Pandemic — Ionis with GCI Health

Social Media & Community Management

Overall Use of Social Media & Platforms

• CareOne Nurse Recruitment Campaign — CareOne with The Bliss Group
• Cheetle in Cheadle — PepsiCo Foods Canada with Citizen Relations
• Staying in "Tune" to Reach Heart Failure Patients — Novartis Pharmaceuticals with BCW
• Telling the Heart Failure Story on TikTok — Novartis Pharmaceuticals with BCW
• The Belonging Campaign — The California Endowment with Ruder Finn

Social Video

• #ClosingAmericasSmileGap — Crest and Oral-B (Procter & Gamble) with MSL
• “I Heard it on the Internet” Video Series — Pfizer with Real Chemistry
• Please Tan Responsibly - e.l.f. Skin — e.l.f. Skin with Day One Agency

Social Photos

• Winner: Driving Awareness Of Tres Generaciones Via Social Photos — Tres Generaciones with Day One Agency

Influencer Marketing

• Burger King Whopper Combinations Campaign — Burger King North America with ICR, Inc. OKRP
• Encouraging Gen Z Teens to “Question the Quo” on TikTok — ECMC Group with Carmichael Lynch Relate
• Talk Money to Me — Coast Capital with Citizen Relations
• The Cartridge Family, Presented by Brother — Brother International Corporation with WE Communications
• The M·A·C Crew — M·A·C Cosmetics with starpower, part of Real Chemistry

Crowdsourcing & Co-creating

• A Presidential Birthday to Remember — The Carter Center with BCW
• IBD Social Circle Turns Advocacy Group Into Public-Facing Lifeline — J&J Innovative Medicine with Curation

Platform-Specific Campaigns

Best Use of Instagram

• Winner: BIC Back-to-School Supply Closet — BIC with M Booth

Best Use of LinkedIn

• HOW x Orveon — Orveon with HOW, a subsidiary agency of 5WPR
• Reaching Ophthalmologists and Optometrists to Help Recruit for Dry-AMD Clinical Trial — Ionis with GCI Health
• Shaping the Future of Fulfillment — Ware2Go with PAN Communications

Best Use of TikTok

• Connecting American Express’ Small Business Saturday With The Next Generation Of Shoppers On TikTok — American Express with Day One Agency, Barbarian, Dentsu Creative, M Booth, UM
• Talk Money to Me — Coast Capital with Citizen Relations
• Turning Up the Heat with National Roast Day on TikTok — Wendy's with Ketchum, Spark Foundry, VMLY&R

Best Use of YouTube

• Winner: The Break, Presented by The General — The General Insurance with NBA G League, Spool Marketing, Blue Cup Productions, Ideaquest, Performics

Owned Media

Website

• Winner: EY Accelerates Their B2G Business with In-House Think Tank — EY Government and Public Sector with M Booth

Digital Publishing

• Flying Higher: Capturing the Bigger Picture With Nearmap — Nearmap with MSL
• Hilton’s 2022 Year In Review Report - Stories From Hilton — Hilton

CSR, ESG and DEI Reporting

• Winner: Fundamentally: The 2022 Ally CSR Report — Ally Financial with Tier One Partners

Annual Report

• Winner: Pets for Better Wellbeing: Mars Pet Nutrition North America 2022 Report — Mars Petcare with Weber Shandwick Evolve Visual Design

Documentary Film and Video

• Bringing Hidradenitis Suppurativa (HS) Voices to the Big Screen to Raise Awareness, Reduce Stigma and Empower Patients — Novartis with Lead: IPG PR Supporting: Tribeca Festival, Yacht Club, Hill Holliday and N2
• Open Your Heart — American Heart Association with Red Summit Productions
• Stacy’s Rise Project — Frito-Lay North America with Ketchum

Tools and Tactics

Virtual Reality/Augmented Reality/Immersive Technology

• FPL Brings Energy Savings Tips to Life with the House of Savings — Florida Power & Light Company with rbb Communications
• Keep It Real can — Molson Coors Beverage Company with Citizen Relations
• Rybot — Janssen with 21Grams, part of Real Chemistry

Best Use of Artificial Intelligence in PR

• Bobbi — Genentech with 21Grams & Swoop cAI, part of Real Chemistry
• Lenovo AI & Queen Latifah Give Small Businesses Big Visibility — Lenovo with Zeno Group
• The Decliner: La-Z-Boy Delivers JOMO With Help From AI Recliner — La-Z-Boy with Exponent

Audio: Podcasts + Music

• Lactaid® x Kelis It’s Dairy — Lactaid with Hunter
• Pfizer's Science Will Win Podcast - Season 2 — Pfizer with Real Chemistry, Wonder Media Network
• The Business of Blueberries Podcast Hits High Notes with Industry Listeners — U.S. Highbush Blueberry Council with Padilla

Gamification/User-Generated Contests

• Adopt-a-Stray — Fresh Step with Current Global, FCB
• High Stakes Beer Ad — Molson Coors with Phaedon
• World's Easiest Job — Aruba Tourism Authority with Zeno Group Big Village

Identity Branding

• Doritos Triangle Tracker — Frito-Lay North America with Ketchum
• Enviri Corporation Rebrand — Enviri Corporation
• From Slimy Pebble to Solid as a Rock: Enhancing the Reputation of a Leading University — Slippery Rock University with BCW
• Move Over Turkey, Campbell’s Celebrates and Owns Side Season — Campbell's with MSL
• Today’s Hottest Musicians Help Sonic Cool Down Summer With Their Favorite Remixed Drinks — Sonic Drive-In (Inspire Brands) with MSL

Illustrations + Photography

• Christmas Tree Keg Stand — Miller Lite with Phaedon
• Joaquin's First School Shooting — Change the Ref with BCW
• The Nuttiest Dive Bar — Miller High Life, Planters with Phaedon

Meme

• Winner: While the Competition Fearmongered.....We Turned to Barbie — The Hoffman Agency

Real-time Engagement (Crisis and Issues)

• Don't Get It Twisted: How Dee Snider Kissed Off SF Pride — San Francisco Pride with Bospar
• Go to Your Happy Price — Priceline with Agean Public Relations
• Titan Submersible Search and Rescue — The Explorers Club

Real-time Engagement (Newsjacking)

• Heinz #FindTheKetchupBoatGuy — Kraft Heinz, Heinz with Zeno Group The Kitchen
• I Buy My Own Batteries — Duracell with Citizen Relations, VaynerMedia, and EssenceMedia
• Lay's Chip In Chip Out — Frito-Lay North America with Ketchum
• Mama Kelce: Infiltrating football’s biggest night — Papa Johns with Current Global
• Skittles: Don't Throw The Rainbow — Mars Wrigley with Weber Shandwick

PR in the Metaverse

NFTs

• Equal Bytes — Haleon, Excedrin with Weber Shandwick
• Mastercard Artist Accelerator — Mastercard

Partnerships

Media Partnership

• Winner: Ally and Disney Tackle the Vicious Cycle of Sports Inequity — Ally Financial with Tier One Partners

Influencer Partnership

• Bringing star-power to ECI Software Solution's tech innovation conversation with SMBs — ECI Software Solutions, Inc. with Brands2Life
• Hyatt Meets Hyatt — Hyatt with Zeno Group
• Influencer Collaborations Highlight Sensory-Friendly Travel Support at The Beach — Visit Myrtle Beach with Fahlgren Mortine
• Tabasco® Brand x Tinx Normalize Hot Sauce as Dressing — Tabasco® Brand with Hunter
• YouTube Developer Program — Microsoft Canada with Veritas Communications

Celebrity Partnership

• Ben Affleck *Officially* Runs on Dunkin' — Dunkin' (Inspire Brands) with MSL, Artists Equity
• Hampton by Hilton Teams Up with Paris Hilton to Mix Sweet Strawberry Waffle Creations — Hampton by Hilton
• Luke Bryan Fans Go “Nuts” for Fendt Snack Collaboration — AGCO/Fendt Farm Equipment with Exponent
• ScottsMiracle-Gro Greenprints — ScottsMiracle-Gro with MullenLowe U.S. PR
• T-Pain will “Buy U a Frosty” — Wendy's with Ketchum, Spark Foundry, VMLY&R

NGO and Charity Partnerships

• 50 Period Heroes in 50 States — Always (Procter & Gamble) with MSL
• Batter Up For The Boys & Girls Clubs of LA Harbor — loanDepot with 360PR+
• Showcasing the Power of Partnership to Help Build a Water-Positive Future — Procter & Gamble with MSL

Brand Partnership

• Bush’s Puts Baked Beans Back on the Map with the Canper — Bush's Beans with Zeno Group, Bespoke, VMLY&R
• Hilton and Hallmark Channel Partner to Bring to Life Hallmark’s Beloved “Countdown to Christmas” Franchise with Themed Holiday Suites — Hilton
• I Scream. You Scream. Everyone Screamed for Hidden Valley Ranch Ice Cream. — Hidden Valley Ranch with Current Global, Van Leeuwen
• Philadelphia Cream Cheese Tax-Free Bagel — Philadelphia cream cheese with Zeno Group
• Priceline Breaks Coverage as First Prime Day Travel Partner — Priceline with Agean Public Relations

Data and Analytics

Social Listening

• A Life Less Clogged with BIC EasyRinse and Ariana Madix — BIC with M Booth
• Dunkin' Encourages Americans to Avoid 'FOMO' on National Donut Day — Dunkin' (Inspire Brands) with MSL
• Tropicana Mimosa Maker — Tropicana with MullenLowe U.S. PR Cramer-Krasselt

Data in Campaign Planning and Development

• Prevent Overdose WA — Washington State Department of Health with C+C
• ReclaimYourName.dic — Elimin8Hate with Citizen Relations
• War Stories — Brady with BCW

Behavioral Science

• Chunky Dares America to Try Their Spiciest Soup Ever — Campbell's with MSL
• Talk Money to Me — Coast Capital with Citizen Relations
• Visit Finland Happiness Campaign: Find Your Inner Finn — Visit Finland with Zapwater Communications

Insight

• Bounty is Your Wingman — Bounty (Procter & Gamble) with MSL
• Doritos After Dark — Frito-Lay North America with Ketchum
• Hot Pockets Shorts — Nestle with Weber Shandwick
• Philadelphia Cream Cheese Tax-Free Bagel — Philadelphia cream cheese with Zeno Group
• Planet Fitness’ High School Summer Pass Program — Planet Fitness with ICR, Inc. Barkley

Original/Commissioned Research for PR

• Making Homebase The Single Source of Truth for Main Street, USA — Homebase with SourceCode
• Prevent Overdose WA — Washington State Department of Health with C+C
• Recreational Boating & Fishing Foundation Study Changes the Female Participation Conversation — Recreational Boating & Fishing Foundation with Exponent
• Taking Vericast from Awareness to Agenda-Setting — Vericast with PAN Communications
• Unleashing the power of patents — LexisNexis Intellectual Property Solutions with The Bulleit Group

Measurement and Post-Campaign Analysis

• Global Reputation Management with Indeed — Indeed with Hotwire
• New PR Effectiveness measurement framework — Telus with Onclusive
• Raising Awareness Amongst Full Time Fans — Modelo with Ketchum

The Tech Stack Awards

Social Media and Social Listening Tools

• Winner: Culture Compass — Kellanova with Weber Shandwick

Campaign Measurement Tools

• Winner: Brandgeist IQ — Allison

PR Software and Services

• Notified Pioneers Unprecedented AI Solutions to Transform Productivity and Results for PR Professionals — Notified
• PRophet: The Era of the Communications Engineer — PRophet

Campaign Awards

Platform Creation

• Always Helps Hispanic Students Achieve Their Dreams — Always (Procter & Gamble) with MSL
• Pioneer Project — Bulleit Frontier Whiskey with Manifest
• Recovery Plan for America's Physicians — American Medical Association
• Rethink Disruption: The Impact of Inaction — Philip Morris International
• Ushering in a New Era of Technology with Microsoft’s AI-Powered Bing Chat — Microsoft with WE Communications

Content Marketing Campaign

• Astellas asks women, “What’s VMS?” — Astellas with Real Chemistry, Publicis Health Media, Saatchi & Saatchi Wellness
• AviClear: A Game Changer in the Treatment of Acne — Cutera with EvolveMKD
• Bowlway by Scottie Barnes — Subway Canada with Veritas Communications
• Freezing the Competition with iovera° — Pacira BioSciences, Inc. with Coyne PR
• Frigo Cheese Heads Encourages Tweens to Embrace Creative Snacking — Saputo USA, Frigo Cheese Heads with Carmichael Lynch Relate

Storytelling

• Cracker Jack: I Am Cracker Jill — Frito-Lay with Ketchum, Motive, Genesco Sports Enterprises
• How John Deere Stole the Spotlight at CES — John Deere with Racepoint Global
• 'Opening the IPO Flood Gates’ Through Strategic Storytelling — Cava with Inkhouse
• Repositioning a Healthcare Benefits Manager as a Clear Industry Leader — RetireeFirst with Alloy
• Ushering in a New Era of Technology with Microsoft’s AI-Powered Bing Chat — Microsoft with WE Communications

Data-Driven Campaign

• Accounting — Center for Audit Quality with Culture One World, Alipes
• Elevating Premium Whiskey Perceptions — Jack Daniels with Ketchum
• Hilton Explores Evolving Trends and Guest Expectations Following a Milestone Year of Travel — Hilton
• Motive’s Economic Report: Putting Readers in the Drivers Seat — Motive with Method Communications
• Sick Guilt, Burnout and the Great Gloom: How American Workers are Really Feeling — BambooHR with Method Communications

Boldest Campaign

• 4,000 Cover Stories — Native Women's Resource Centre of Toronto with Veritas Communications and Forsman & Bodenfors
• Asshole Activists — Tushy with Citizen Relations
• Chunky Dares America to Try Their Spiciest Soup Ever — Campbell's with MSL
• Joaquin's First School Shooting — Change the Ref with BCW
• Not So Bloody Mary — Genentech with 21Grams, part of Real Chemistry

Most Disruptive Campaign

• 5 Gum: Masterpieces — Mars Wrigley with Weber Shandwick
• Cheetle in Cheadle — PepsiCo Foods Canada with Citizen Relations
• Let's Be Blunt – Jimmy John's Rolls Out an Epic 4/20 Celebration — Jimmy John's (Inspire Brands) with MSL
• Pootraits — Babyganics with Manifest
• Seeing Red — Bayer with Real Chemistry and Hill Holiday

Combating Disinformation

• Accounting — Center for Audit Quality with Culture One World, Alipes
• ALDI Topples the ‘Apple Pyramid’ on Gimmicks and Tricks that Cost Shoppers Money — ALDI with Zeno Group
• Kellogg's Frosted Mini Wheats Flexes on its Haters... Because Mini Tastes Better — Kellogg's Frosted Mini Wheats with MSL

Corporate Values in Action

• Always Helps Hispanic Students Achieve Their Dreams — Always (Procter & Gamble) with MSL
• Corona Plastic Collecting Billboard — Labatt Breweries of Canada with Veritas Communications
• Fast Twitch Game Changers Collection — Fast Twitch with Phaedon
• Showcasing the Power of Partnership to Help Build a Water-Positive Future — Procter & Gamble with MSL
• The Kind Almond Acres Initiative — Kind Snacks with Zeno Group

Start-Up Marketing Campaign

• From Carnival to the Cloud: Digibee's Journey From Brazil to the Heart of American Innovation — Digibee with Bospar
• Pulling Climate Change Solutions Out of Thin Air — ATOCO with The Bulleit Group
• Reducing Ag’s Carbon Footprint 1 Million Acres at a Time — Agoro Carbon Alliance with Padilla
• Series B Funding — Enfabrica with Wireside Communications
• The Race Towards Self-Driving Success — Venti with PAN Communications

Emerging Sector Campaign

• PR Power for a Clean Energy Disruptor — Focused Energy with Red Lorry Yellow Lorry
• Reducing Ag’s Carbon Footprint 1 Million Acres at a Time — Agoro Carbon Alliance with Padilla
• Taking Jobber from Series D to Media Domination — Jobber with PAN Communications

Pro-Bono Campaign

• “Don’t Give Up…Don’t Ever Give Up!”: 30th Anniversary of the V Foundation — The V Foundation for Cancer Research with Coyne PR
• Utah LGBTQ Youth and Family Organization Goes National — Encircle with Method Communications
• War Stories — Brady with BCW

Micro-Budget Campaign

• Defying DeSantis: Miami Beach Pride’s 15th Anniversary Amidst Anti-LGBTQ Pushback — Miami Beach Pride with GreenRoom
• Girl Guides of Canada Name Change — Girl Guides of Canada with Veritas Communications
• ReclaimYourName.dic — Elimin8Hate with Citizen Relations

This Year’s Issue: LGBTQ Rights

• Air Tahiti Nui Celebrates a Decade of Marriage Equality — Air Tahiti Nui with Zapwater Communications
• Defying DeSantis: Miami Beach Pride’s 15th Anniversary Amidst Anti-LGBTQ Pushback — Miami Beach Pride with GreenRoom
• Launching "The Rocket Fund" to End AIDS by 2030 — The Elton John AIDS Foundation with BCW

Agency Awards

Disruptive Agency of the Year

• Citizen Relations, Disruptive Agency of the Year — Citizen Relations
• Disruptor Agency of the Year — AxiCom
• How Fame Became a Game Changer — Exponent

Data-Driven Agency of the Year

• Brand to Demand: Proving PR as Business Driver with Data-Driven Solutions — PAN Communications
• Gretel Trails — JPA Health
• The Bliss Group - Disruptive, Data-Driven Agency of the Future — The Bliss Group

Purpose-Driven PR Agency of the Year

• Manifest — Manifest
• Milk & Honey PR for Purpose-Driven PR Agency of the Year — Milk & Honey PR
• Weber Shandwick — Weber Shandwick

Diversity, Equity & Inclusion Initiative

• Belong at Day One Agency — Day One Agency
• How M Booth Turned Allyship Into Action — M Booth
• Not Just A Tech Agency — Bospar

Agency Thought Leadership

• Chosen Circles: How Black Americans Navigate Health Decision Making — M Booth Health
• Corporate Verdicts Go Thermonuclear — Marathon Strategies
• Justice For All — Golin
• Spool, tenaciously curious and relentlessly innovative — Spool
• Uncovering the Gen Z "Say Eat" Gap — Ketchum

Agency of the Future

• Day One Agency — Day One Agency
• KWT Global — KWT Global
• The Weber Shandwick Collective — The Weber Shandwick Collective

Individual Awards

Creative Professional of the Year

• Creative Professional of the Year: AG Bevilaqua Chief Creative Officer, M Booth — M Booth
• Creative Professional of the Year: Colin Ofloy — Spool
• Josh Budd, Creative Professional of the Year — Citizen Relations
• Ron D'Innocenzo — Golin
• Zach Russo, Head of RF Studio 53 — Ruder Finn

Data Professional of the Year

• Alex Christian — EvolveMKD
• Ridhi Malhotra — Weber Shandwick
• Tejas Totade, Chief Technology Officer — Ruder Finn

Iconoclast of the Year

• Winner: From Skivvies to Scorpions — Bospar

Innovator of the Year: Agency

• Winner: Olga Fleming - Agency Innovator of the Year — MMC

Innovator of the Year: Brand

• Winner: Campbell’s USMB Brand PR & Social Media Team: The Soup Squad that Got Scrappy & Built an Empire — Campbell’s USMB Brand PR & Social Media Team with MSL

And finally…

Write your own category

• Winner: Cooking Up McDonald's Employer Brand Love — McDonald's of New England with Shift